This book is a must-read for anyone looking to stay competitive in the digital world. It provides practical frameworks and step-by-step roadmaps to help organizations optimize their customer experience and gain a competitive advantage. With insights from industry experts, Travis Wright and Chris J. Snook, Digital Sense offers a revolutionary approach to blending social business strategy, marketing technology, and customer experience. Whether you're a small business owner or a marketing professional, this book will empower you to stay ahead of the game and succeed in today's ever-evolving market.

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This book provides the reader two revolutionary and pragmatic frameworks to re-organize their marketing and sales teams to optimize their competitive advantage and customer experience in a digital first and omni-channel world. The two major problems faced by marketers today are the talent gaps and knowledge gaps within their organization to effectively make sense of and implement a cohesive strategy that maps back to business objectives and delivers at or above the expectation of their customer set throughout the full course of the buyer's journey. Digital Sense will introduce both the Experience Marketing Framework((TM)) and the Social Business Strategy Framework((TM)) and break down the pragmatic step-by-step roadmaps to implement and customize these complementary and proven systems into any size organization (emerging enterprise to Fortune 500) as a new marketing operating system that is designed to deliver an optimized and engaged customer experience.

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