If you're navigating the world of management, seeking to foster innovation within your team or company, "Designing for Growth" could be your compass. The book offers practical insights into design thinking, a skill set that could be invaluable when you're looking to turn creative concepts into tangible, growth-oriented results. It's a read that could change not just how you handle projects, but possibly how you view your entire approach to problem solving and business development.

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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