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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Elements of Style
E.B. White, William Strunk Jr.  | Pearson Longman

The Elements of Style

$9.90

Goodreads rating: 4.18

$9.90

If you're looking to refine your writing skills, "The Elements of Style" is a timeless companion. It's the little book with big insights into crafting sentences that are not only correct but also compelling. Think of it as your pocket-sized mentor for communication that impresses.
The Crossroads Of Should And Must : Find and Follow Your Passion - Thryft
Elle Luna | Workman Publishing Company

The Crossroads of Should and Must

$8.90

Goodreads rating: 3.96

$8.90

73% off est. retail
"The Crossroads Of Should And Must" is a must-read for anyone feeling stuck in their career or personal life. This book inspires readers to listen to their inner voice and pursue their passions, no matter how unconventional. Through personal anecdotes and beautiful illustrations, Elle Luna provides valuable insights on how to navigate the crossroads of should and must and find a fulfilling and purposeful life. Readers have described it as a life-changing book that motivates them to take action towards their dreams.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Austin Kleon | Workman Publishing Company

Steal Like an Artist: 10 Things Nobody Told You About Being Creative

$8.90

Goodreads rating: 3.96

$8.90

54% off est. retail
Recommendation: - This book is a goldmine for anyone looking to tap into their creative potential. Austin Kleon's straightforward and visually engaging guide will inspire you to embrace your artistic side and provide you with practical steps to unlock your creativity. Whether you're a writer, artist, photographer, or entrepreneur, this book will empower you to steal ideas, start making things, and find your unique voice in the digital age. Get ready to unleash your creative spirit and make your mark on the world!
The Practice Shipping Creative Work
Seth Godin | Penguin Business

The Practice Shipping Creative Work

$8.90

Goodreads rating: 3.96

$8.90

If you've ever felt stalled in your creative endeavors, "The Practice" is like a gentle yet firm push towards the realization of your projects. Seth Godin dismantles the myths around creative work and focuses on the value of persistence and routine. It can serve as a warm guide to help you navigate the ebbs and flows of the creative process, ultimately steering you toward producing work that resonates with both you and your audience.
How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals
Just Arrived
Patrick Forsyth | Kogan Page

How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals

$11.90

Goodreads rating: 3.27

$11.90

76% off est. retail
If you're keen to advance your career through effective communication, "How to Write Reports and Proposals" can be your go-to guide. Patrick Forsyth equips you with practical tools, like checklists and exercises, complemented by real-world examples. It's a hands-on approach to mastering the art of crafting documents that not only capture attention but also achieve your professional goals.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Just Arrived
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

$46.90

Goodreads rating: 4.21

$46.90

"Hey, Whipple, Squeeze This" isn't just a walkthrough of the advertisement world; it's like cracking open the mind of a master advertiser, Luke Sullivan. As you immerse yourself into the history and evolution of ads—embracing the memorable and the cringeworthy—you'll gain insights distilled from a career's worth of experience. This book is a vibrant mentorship in paperback, ideal for those aspiring to bend creativity towards effective product storytelling.
Winning Arguments: What Works and Doesn't Work in Politics, the Bedroom, the Courtroom, and the Classroom
Just Arrived
Stanley Fish | Harper

Winning Arguments: What Works and Doesn't Work in Politics, the Bedroom, the Courtroom, and the Classroom

$14.90

Goodreads rating: 3.09

$14.90

If you've ever found yourself stumbling in a debate or simply want to refine your persuasive skills, "Winning Arguments" could be an illuminating read for you. Stanley Fish, with his sharp wit and academic insight, turns the art of argument into both a strategic manual and an entertaining exploration. Whether you're looking to navigate domestic disagreements or political discourse, this book offers techniques that could make you the most persuasive person in the room.
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content
Ann Handley | John Wiley & Sons Inc

Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content

$9.90 $9.02 9% off

Goodreads rating: 3.97

$9.90 $9.02 9% off

If words are the workhorses of your online presence, 'Everybody Writes' is your champion steed. Ann Handley dishes out wisdom with a side of wit, making essential content creation skills accessible for the digital age. By explaining the importance of clear, engaging writing in marketing, this book could be a cornerstone in transforming your content strategy, whether you're crafting the next viral tweet or carving out your niche with compelling blog posts.
The Art of Work: A Proven Path to Discovering What You Were Meant to Do
Jeff Goins | Harpercollins Leadership

The Art of Work: A Proven Path to Discovering What You Were Meant to Do

$8.90

Goodreads rating: 3.9

$8.90

57% off est. retail
"The Art of Work" by Jeff Goins is a great read for anyone feeling lost or unfulfilled in their career. The book is filled with inspiring stories and actionable advice on how to discover your life's work and pursue it with passion and purpose. One of its most unique features is how it emphasizes the importance of connecting your interests with the needs of the world to find a larger purpose. If you're looking for a roadmap to a more fulfilling career, this book is for you.
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala | Routledge

Public Relations Writing Worktext: A Practical Guide for the Profession

$34.90

Goodreads rating: 4.17

$34.90

72% off est. retail
Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Joe Pulizzi | Mcgraw Hill

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

$13.90 $6.90 50% off

Goodreads rating: 3.97

$13.90 $6.90 50% off

84% off est. retail
If your pulse quickens with the promise of marketing that resonates and connects deeply with your audience, Joe Pulizzi's "Epic Content Marketing" should be on your radar. Rather than bombarding customers with forgettable content, Pulizzi details a better path: crafting content so valuable and engaging that customers can't help but be drawn in. It's perfect for those seeking a transformation in their approach to marketing, loaded with actionable advice backed by compelling case studies. This book is like a GPS for navigating the content marketing landscape—and it's geared towards getting you results.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
Seth Godin | Piatkus Books

Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It)

$5.07

Goodreads rating: 3.72

$5.07

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Let the Story Do the Work: The Art of Storytelling for Business Success
Esther K. Choy | Amacom

Let the Story Do the Work: The Art of Storytelling for Business Success

$10.90

Goodreads rating: 3.73

$10.90

If you're looking to captivate your audience, whether it's in a meeting or on a sales call, this book is your go-to resource. Esther K. Choy does a fantastic job of breaking down the art of storytelling into digestible parts, so you can tell stories that not only stick, but also serve your professional ambitions. Plus, you'll find her approach practical, with insights to make narratives work for you in business settings.
HBR Guide to Persuasive Presentations
Nancy Duarte | Harvard Business Review Press

HBR Guide to Persuasive Presentations

$6.90

Goodreads rating: 3.96

$6.90

76% off est. retail
If you're dreading that upcoming presentation or meeting, this guide could be your secret weapon. Nancy Duarte, a guru in the field, distils her expertise into actionable steps that promise to transform your public speaking. Whether you're persuading a tough crowd or simply refining your delivery, it's packed with insights to not just convey your message, but make it resonate deeply with your audience.
The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller | University Of Chicago Press

The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)

$11.90

Goodreads rating: 4.2

$11.90

If you're feeling the tension between the 'rights' and 'wrongs' of grammar and style in your author-editor relationships, "The Subversive Copy Editor" might be just the remedy you need. Carol Fisher Saller understands the battleground of prose styling all too well and invites you to approach editing with care, flexibility, and, most importantly, a peace-making spirit. You'll appreciate how her real-life misadventures turn into practical advice for fostering cooperative partnerships and serving your ultimate boss—the reader.
My Grammar and I (Or Should That Be 'Me'?) Old-School Ways to Sharpen Your English
Caroline Taggart, J.A. Wines  | Michael O'mara Books Limited

My Grammar and I (Or Should That Be 'Me'?) Old-School Ways to Sharpen Your English

$8.90

Goodreads rating: 3.84

$8.90

46% off est. retail
If you're someone who delights in the intricacies of the English language or simply wants to polish your grammar skills, "My Grammar And I" is your perfect companion. Caroline Taggart brings a touch of humor to what can be a dry subject, making learning about grammar not only informative but genuinely enjoyable. Whether you're a stickler for correct usage or a student looking to improve, this book is both educational and a pleasure to read.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

$10.90 $3.90 64% off

Goodreads rating: 3.7

$10.90 $3.90 64% off

Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations
Max Atkinson | Oxford University Press

Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations

$25.90

Goodreads rating: 4.04

$25.90

If standing in front of an audience sends waves of anxiety through you, John Maxwell Atkinson's "Lend Me Your Ears" could be your anchor. Atkinson's wisdom is distilled from years as a speech coach, promising to transform public speaking from a sweat-inducing ordeal to an opportunity to captivate and inspire your listeners. Get ready to leave behind those shaky hands and embrace your newfound eloquence.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
Stephen R. Covey, Rowan Gibson, Charles Handy  | Nicholas Brealey Publishing

Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World

$10.90 $8.90 18% off

Goodreads rating: 3.82

$10.90 $8.90 18% off

77% off est. retail
If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith | Routledge

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

$15.90 $4.90 69% off

Goodreads rating: 3.47

$15.90 $4.90 69% off

95% off est. retail
This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.
Writing at Work: Professional Writing Skills for People on the Job
Stephen Bernhardt, Edward L. Smith  | Mcgraw Hill

Writing at Work: Professional Writing Skills for People on the Job

$17.90

Goodreads rating: 4.25

$17.90

62% off est. retail
If you're looking to polish your writing skills for a more professional edge at work, this is a must-read. It not only covers the basics of grammar and style but also provides insight into crafting effective memos, emails, and reports that stand out. Get ready to communicate with clarity and confidence, no matter what your job throws at you.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

$15.08

Goodreads rating: 3.48

$15.08

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three 1. Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Shows you how to articulate your ideas into effective communication. 3. Demonstrates how thought leadership can be marketed to grow your business and profile. Key Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Successful Copywriting in a Week
Robert Ashton | Mcgraw-hill

Successful Copywriting in a Week

$5.90

Goodreads rating: 2.9

$5.90

If you are looking to improve your copywriting skills, "Copywriting In A Week" is the book for you. With an easy-to-follow structure, this book teaches you the insider secrets of writing stunning copy. The optional questions at the end of each chapter ensure that you have internalized the material. And the book's highly-motivational tone will inspire you to write better copy, faster. Overall, it's a great investment for anyone looking to improve their writing skills.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

$24.65

Goodreads rating: 3.61

$24.65

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing available. This book offers clear writing, simple organization, abundant exercises, and precise examples that give you information about media writing and opportunities to develop your skills as a professional writer. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

$26.90 $17.90 33% off

Goodreads rating: 3.67

$26.90 $17.90 33% off

71% off est. retail
If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Sentence Correction GMAT Strategy Guide
Manhattan GMAT | Manhattan Prep Publishing

Sentence Correction GMAT Strategy Guide

$12.90

Goodreads rating: 4.19

$12.90

71% off est. retail
If the GMAT is on your horizon and sentence correction is a thorn in your side, this is your lifesaver. Manhattan GMAT's guide stands apart with its laser-focus on grammatical principles and GMAT-specific idioms, giving you exactly what you need to ace the test without the fluff. It's like having a personal tutor for one of the most challenging aspects of the GMAT—enabling you to tackle the verbal section with confidence.
Business Writing for Dummies
Sheryl Lindsell-Roberts | For Dummies

Business Writing for Dummies

$9.90

Goodreads rating: 4.0

$9.90

If you've ever struggled with finding the right tone in a business email or wondered how to structure a compelling proposal, "Business Writing for Dummies" can be your go-to reference. It breaks down the fundamentals of good business communication in a way that's easy to understand and apply. Whether you're just starting out in your career or you're looking to polish your existing skills, this book has practical tips that can make your writing more effective and professional.
The Associated Press Guide to News Writing
Peterson's | Peterson's

The Associated Press Guide to News Writing

$12.90

Goodreads rating: 4.26

$12.90

48% off est. retail
If you're aiming to sharpen your news writing chops, "The Associated Press Guide to News Writing" is a brilliant companion. This isn't just theory—it's a hands-on manual that acts as a cornerstone for industry standards, with ample real-world examples. Ideal for reporters and students, it meticulously guides you through the craft of creating impactful, clear, and concise news pieces, just as the pros do.
Independent Feature Film Production - A Complete Guide From Concept Through Distribution - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production - A Complete Guide From Concept Through Distribution

$11.90 $4.90 59% off

Goodreads rating: 3.76

$11.90 $4.90 59% off

86% off est. retail
This practical guide covers everything from script development to marketing, making it a must-read for any aspiring independent filmmaker looking to bring their vision to the big screen. With detailed advice on casting, finding locations, and securing financing, this book is an essential resource for filmmakers looking to make their mark in the industry. Reviews of this book often mention its clear organization and easy-to-follow advice.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

$13.90 $3.90 72% off

Goodreads rating: 4.17

$13.90 $3.90 72% off

95% off est. retail
This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
Writing Treatments That Sell - How To Create And Market Your Story Ideas To The Motion Picture And TV Industry - Thryft
Chi-Li Wong, Kenneth Atchity  | Holt Paperbacks

Writing Treatments That Sell - How To Create And Market Your Story Ideas To The Motion Picture And TV Industry

$7.90 $3.90 51% off

Goodreads rating: 3.74

$7.90 $3.90 51% off

82% off est. retail
"Writing Treatments That Sell" is a must-read for anyone trying to break into the film or television industry. This book offers a comprehensive guide on how to create an effective treatment for various types of productions. It includes valuable information on copyrighting original ideas and acquiring rights to stories. The book is the perfect resource for beginners and seasoned writers alike, offering a clear road map to navigate the complex landscape of Hollywood's film and television markets.
The Perfect Cover Letter - Thryft
Richard H. Beatty | Wiley

The Perfect Cover Letter

$3.90

Goodreads rating: 3.12

$3.90

77% off est. retail
Recommendation: This book provides a step-by-step guide on crafting a highly effective cover letter, with various examples to guide you through the process. It also includes tips on follow-up letters and thank you letters, along with guidelines on the proper formatting. This practical how-to manual is an essential read for anyone looking to create a well-crafted cover letter that will land them their desired job interview.
David Belson | Chartwell Castle Books

What to Say and How to Say It

$3.90

Goodreads rating: 4.25

$3.90

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
The Resume.com Guide to Writing Unbeatable Resumes
Warren Simons, Rose Curtis  | Mcgraw Hill

The Resume.com Guide to Writing Unbeatable Resumes

$19.90

Goodreads rating: 3.79

$19.90

55% off est. retail
If you're on the hunt for your next career move, this book is like having a personal coach for creating resumes that stand out. With practical tips and industry insights from authors Rose Curtis and Warren Simons, you'll be equipped to craft a document that opens doors. Whether you're fresh out of college or seeking a major career shift, this guide could be the key to landing your dream job.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

$35.90 $11.90 67% off

Goodreads rating: 4.3

$35.90 $11.90 67% off

86% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Ogilvy on Advertising
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

$10.90 $8.90 18% off

Goodreads rating: 4.15

$10.90 $8.90 18% off

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
How to Write a Marketing Plan - Creating Success
John Westwood | Kogan Page Ltd

How to Write a Marketing Plan - Creating Success

$8.90 $4.90 45% off

Goodreads rating: 3.34

$8.90 $4.90 45% off

69% off est. retail
If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

$18.90 $7.90 58% off

Goodreads rating: 3.75

$18.90 $7.90 58% off

89% off est. retail
Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

$5.90

Goodreads rating: 3.8

$5.90

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Sentence Correction GMAT Preparation Guide, 4Th Edition - Thryft
Manhattan Prep | Manhattan Prep Publishing

Sentence Correction GMAT Preparation Guide, 4Th Edition

$7.90 $3.90 51% off

Goodreads rating: 4.28

$7.90 $3.90 51% off

90% off est. retail
This book is recommended for GMAT test-takers who struggle with the sentence correction section. With comprehensive rules, strategies, and examples, it provides a detailed understanding of every major and minor grammatical principle, and the 187 practice problems with detailed answer explanations help students improve their skills. It also includes access to online practice exams and a question bank, making it a comprehensive resource for GMAT preparation.
Model Business Letters, E-Mails & Other Business Documents
Shirley Taylor | Ft Pr

Model Business Letters, E-Mails & Other Business Documents

$10.67

Goodreads rating: 3.93

$10.67

89% off est. retail
This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

$12.90 $5.90 54% off

Goodreads rating: 3.72

$12.90 $5.90 54% off

84% off est. retail
"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly | Holt Paperbacks

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

$31.90

Goodreads rating: 3.92

$31.90

Dive into "The Copywriter's Handbook" if you're keen on transforming your writing into a compelling sales force. Robert W. Bly guides you with practical techniques that enhance how you craft ads, commercials, and direct mail. It's not just writing; it's about writing that converts readers into customers. This is your go-to resource to stand out in the business of persuasion.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

$5.90 $3.90 34% off

Goodreads rating: 3.46

$5.90 $3.90 34% off

83% off est. retail
If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

$10.90

Goodreads rating: 4.04

$10.90

If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Open Book - Succeeding on Exams from the First Day of Law School - Thryft
Barry Friedman, John C.P. Goldberg  | Wolters Kluwer Law & Business

Open Book - Succeeding on Exams from the First Day of Law School

$8.68 $5.90 32% off

Goodreads rating: 4.0

$8.68 $5.90 32% off

90% off est. retail
If you're starting law school and feel bewildered about exams, "Open Book" might just be your lifeline. With its easy-to-understand and often humorous approach, this book demystifies the daunting world of law exams. It's penned by seasoned law professionals who've been where you are, and their 'pinball method' offers a strategic framework for success that aligns well with the practical aspects of lawyering. Plus, the added online resources act like a personal tutor, guiding you beyond the theory into real practice.
Winning Cover Letters - Thryft
Robin Ryan | Wiley

Winning Cover Letters

$4.90 $3.90 20% off

Goodreads rating: 3.2

$4.90 $3.90 20% off

"Winning Cover Letters provides a step-by-step formula to crafting a cover letter that highlights your most important skills for the job. This book is perfect for job seekers who want to stand out in the application process and land interviews. With examples from real clients, you can be assured that the advice in this book is effective. The Power Impact Technique is the key to getting noticed by potential employers and Winning Cover Letters shows you how to use it to your advantage."
Chambers Desktop Guides: Writing for the Web - Thryft
Susannah Ross, Chambers  | Chambers Harrap Pub Ltd

Chambers Desktop Guides: Writing for the Web

$4.90 $3.90 20% off

Goodreads rating: 3.57

$4.90 $3.90 20% off

87% off est. retail
This book is a must-read for anyone looking to improve their web content writing, offering practical advice on language and content organization. The book is full of helpful tips and illustrations, providing clear explanations and examples that make it easy to apply the concepts to your own writing. Overall, readers will find this book to be an invaluable resource for creating user-friendly web content that both engages and informs visitors.
Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts - Thryft
Tom Sant | Amacom Books

Persuasive Business Proposals - Writing To Win More Customers, Clients, And Contracts

$11.90 $3.90 67% off

Goodreads rating: 3.79

$11.90 $3.90 67% off

86% off est. retail
This book is a must-read for anyone who wants to improve their skills in writing winning business proposals. With clear instructions and before-and-after samples, it takes you through a step-by-step process that will help you craft compelling and persuasive messages. Learn how to attract prospects' attention, speak to their needs, and ultimately win more customers and contracts. Say goodbye to confusing and unpersuasive proposals and hello to success in the world of business.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft
Jeff Herman | Prima Lifestyles

Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over!

$11.90 $4.90 59% off

Goodreads rating: 4.26

$11.90 $4.90 59% off

For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.