Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Resilience
Ann Marie Healy, Andrew Zolli  | Business Plus

Resilience

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Goodreads rating: 3.63

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"Resilience" seems right up your alley if you've ever wondered about the invisible fabrics holding society together. Zolli takes you on an enlightening journey through various interconnected systems—business, economic, social, and more. The unique concept of 'flipping' will change how you see the world's reaction to stress. It's not just informative; it's a captivating read that applies big-picture thinking to everyday phenomena.
That Used to Be Us - What Went Wrong with America - and How It Can Come Back

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If you're wondering about the shifts in American society, this book might be your cup of tea. Friedman and Mandelbaum offer a compelling narrative that slices through the fog of political and economic discourse. They do not just present problems but offer a lens of optimism to view America's potential for revitalization, a read that balances critique with hope.
White House Burning: The Founding Fathers, Our National Debt, and Why It Matters to You

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If you're grappling with the complexities of the American economy and the national debt, "White House Burning" could offer some perspective. It's not just numbers and policies; this book links historical insights with present-day implications. Understanding the intentions of the Founding Fathers regarding national finance might give you a fresh view on current fiscal debates—a must-read for those wanting to be informed citizens in economic discussions.
The Sale of a Lifetime: How the Great Bubble Burst of 2017-2019 Can Make You Rich - Thryft
Harry S. Dent Jr. | Portfolio

The Sale of a Lifetime: How the Great Bubble Burst of 2017-2019 Can Make You Rich

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Goodreads rating: 3.45

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Harry S. Dent Jr. isn't just offering a crystal ball into economic cycles; he's providing a roadmap to potentially capitalize on them. This isn't just about doom and gloom; it's about preparation and opportunity. If you're intrigued by the idea of turning economic downturns to your advantage, Dent's insights could offer you a unique perspective on how to navigate the storms and come out richer.
Free: The Future of a Radical Price - Thryft
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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This book is a must-read for anyone curious about the future of technology and its impact on our economy. Chris Anderson explores the fascinating concept of "free" and how it is redefining traditional economic models. Through engaging examples and insightful analysis, he reveals how new technologies, like the internet, have revolutionized the production and distribution of goods. With thought-provoking ideas, Anderson forces us to question our perception of value, as he uncovers the surprising winners and losers in this new era of abundance. Whether you're an entrepreneur, economist, or simply interested in the forces shaping our world, "Free" will leave you rethinking the way you understand the economy and the power of reputation and time in our society.
Microtrends: The Small Forces Behind Today's Big Changes
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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
Exploring Corporate Strategy: Media Edition: Text and Cases - Thryft
Gerry Johnson | Ft Prentice Hall

Exploring Corporate Strategy: Media Edition: Text and Cases

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Goodreads rating: 3.94

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If you're delving into the corporate world or studying business, "Exploring Corporate Strategy" is a vital companion. It breaks down strategic management theories and their practical applications, intertwining case studies that bring the concepts to life. By reading this book, you'll gain a substantial understanding of how companies navigate their paths towards success, which can profoundly impact your professional strategy or academic pursuits.
Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

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"Billion Dollar Loser" could resonate with you if you're intrigued by the intricate dance of entrepreneurship and excess. Reeves Wiedeman offers an engrossing narrative that not only charts the meteoric rise and staggering fall of WeWork but also serves as a cautionary tale about the fragility of startups in the Silicon Valley era. It’s a human story, rich with details that reveal how ambition blends with hubris, ultimately challenging the very notion of success in the tech world.
The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse
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As someone interested in the global economic landscape, you'll find "The Only Game in Town" to be a crucial read. Mohamed El-Erian offers an expert breakdown of our financial system's challenges and the pivotal role central banks play. His insights could help you grasp why we can't rely solely on these institutions for economic stability, and what coordinated actions could lead us back to prosperity. It's a blend of sophisticated analysis and practical wisdom on navigating the future's economic uncertainties.
The Idealist: Jeffrey Sachs and the Quest to End Poverty
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Nina Munk | Anchor

The Idealist: Jeffrey Sachs and the Quest to End Poverty

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Goodreads rating: 3.94

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This book offers a sincere narrative that exposes the challenges of combating poverty—a compelling story for those who are intrigued by global development and humanitarian efforts. Nina Munk's detailed observations provide an immersive look into the complexities and setbacks faced by a passionate economist, making it a thought-provoking read for anyone interested in the real-world implications of economic theories.
Demonetisation and Black Money
C. Rammanohar Reddy, Y.V. Reddy  | Orient Blackswan Pvt Ltd

Demonetisation and Black Money

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Goodreads rating: 3.78

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If you're intrigued by major economic interventions, "Demonetisation and Black Money" is a compelling choice. C. Rammanohar Reddy dives into one of India's most controversial reforms with the analytical eye of an experienced economist. You'll be guided through the intentions, implications, and outcomes of the 2016 demonetisation, helping you grasp its impact on society and the economy. It's essential reading for anyone interested in modern economic policy and its real-world effects.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
The Moral Consequences of Economic Growth
Benjamin M. Friedman | Vintage

The Moral Consequences of Economic Growth

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Goodreads rating: 3.75

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If you're concerned about the intersection of economy and society, Friedman's book will resonate with you. It strikes at the heart of ongoing debates about income inequality and the social consequences of stagnation. As you turn the pages, you'll find a blend of historical perspective, contemporary analysis, and a hopeful outlook for how growth can enhance our democratic values.
Can Finance Save the World?: Regaining Power over Money to Serve the Common Good - Thryft

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If you're intrigued by the potential of finance to positively impact worldwide issues, then Bertrand Badré's insights are for you. Drawing from his experience at the World Bank Group, Badré offers a visionary take on how to repurpose financial tools for societal good. You'll finish the book feeling empowered about the role money can play in tackling climate change, poverty, and infrastructure challenges.
Vietnam : Rising Dragon - Thryft
Bill Hayton | Yale University Press

Vietnam : Rising Dragon

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Goodreads rating: 3.86

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This book is a colorful tapestry of Vietnam's transformation from an insider's perspective. Bill Hayton's experience as a journalist brings to life the hustle of booming cities, the tension of an evolving society straddling capitalism and communism, and the complex political landscape. It's an enlightening read for anyone fascinated by socioeconomic change and the nuanced journey of a country rapidly joining the global stage. Whether you're a political aficionado or a cultural voyeur, "Vietnam: Rising Dragon" offers a profound look at the nation's ambitions and the challenges it faces.
Principles Of Economics - Thryft
Euston Quah, N. Gregory Mankiw, Peter Wilson  | Cengage Learning Asia

Principles Of Economics

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Goodreads rating: 4.09

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If you're looking to grasp the basics of economics with a focus on the Asian market, "Principles of Economics" could be the perfect starting point. By adapting Mankiw's authoritative text to include Asian economic institutions, policies, and real-life examples, this book doesn't just teach economic concepts; it connects them to the world you interact with every day. Whether you're a first-timer in economics or looking to see how the principles apply specifically in Asia, this read promises relevance and clarity in one package.
Practical Management Science - Thryft
Wayne L. Winston, S. Christian Albright  | Cengage Learning

Practical Management Science

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Goodreads rating: 3.76

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This book is a great resource for professionals who want to learn how to use Excel for practical problem-solving and optimization. With an emphasis on hands-on exercises and real-world examples, it teaches readers how to use different tools and techniques to model complex business problems and make data-driven decisions. The Palisade DecisionTools Suite included with the book adds value to its comprehensive coverage of optimization and modeling techniques.
Beyond Great - Nine Strategies For Thriving In An Era Of Social Tension, Economic Nationalism, And Technological Revolution - Thryft

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This book is a must-read for individuals and businesses navigating the complexities of our rapidly changing world. Beyond Great provides nine essential strategies that will help you thrive in the face of economic nationalism, technological revolution, and social tension. Through real-life examples and practical insights, the authors present a comprehensive framework for building a high-performing, adaptable, and socially responsible global company. Get ready to become a shapeshifter and embrace the new rules of success in this era of constant transformation.
Factfulness: Ten Reasons We're Wrong About the World – And Why Things Are Better Than You Think
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Recommendation: Hey there, curious reader! Looking for a book that will challenge your worldview and uncover the hidden truth about the state of our world? Factfulness is exactly what you need. With captivating anecdotes and a refreshing dose of optimism, Hans Rosling tackles our tendency to believe in outdated assumptions and highlights the ten instincts that cloud our judgment. You'll be amazed as you discover just how much better things are than you think. Prepare to be inspired, enlightened, and ready to face the future with a newfound perspective. Happy reading!
Freakonomics
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Steven D. Levitt, Stephen J. Dubner  | Penguin

Freakonomics

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Goodreads rating: 4.01

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If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth
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Rachel Maddow | Crown

Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth

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Goodreads rating: 4.35

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Maddow's "Blowout" offers a daring and insightful tour of the murky intersections between global politics and the oil industry. Her sharp wit pierces through the complex narrative, unearthing the impact of fossil fuels on corruption, democracy, and global unrest. If you're eager to understand how these forces shape our world, Maddow serves as an incisive guide, ready to challenge your perceptions about the oil that fuels our lives literally and figuratively.
Creating a Learning Society: A New Approach to Growth, Development, and Social Progress
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If you're intrigued by the intricacies of economic growth and societal development, "Creating a Learning Society" could be a thought-provoking read for you. Stiglitz and Greenwald delve deep into the role of knowledge in shaping economies, offering a critical analysis of government policies and their impact on progressing—as opposed to hindering—societal learning and productivity. This book challenges conventional economic wisdom and could profoundly alter your understanding of what contributes to a nation’s prosperity, making it a compelling choice for students, policy-makers, and anyone interested in the future of economic development.
The Thank You Economy
Gary Vaynerchuk | Harpercollins

The Thank You Economy

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Goodreads rating: 3.84

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"The Thank You Economy" is a refreshing take on modern commerce, where Gary Vaynerchuk champions the shift from transactional to relational business. It's thought-provoking, especially if you're looking to adapt to the evolving market landscapes where customer appreciation isn’t just nice—it’s critical for success. This book will resonate with you if you believe in genuine connections over pure profitability.
Resilience, Dynamism, Trust 50 Landmark Statements by MAS Leaders - Thryft
Monetary Authority of Singapore | World Scientific Publishing

Resilience, Dynamism, Trust 50 Landmark Statements by MAS Leaders

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Goodreads rating: 4.33

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If you're intrigued by the complexities of central banking or enjoy delving into the mechanics of financial regulation, "Resilience, Dynamism, Trust" could be quite the enlightening read. This book offers a window into the strategic thinking of MAS leaders, giving you an unprecedented look at how a small country's approach to finance and regulation can achieve global significance. The collection presents a narrative of Singapore's financial journey, likely to inspire professionals and enthusiasts alike.
Fundamentals of Strategy - Thryft
Patrick Regnér, Richard Whittington, Duncan Angwin  | November 25, 2020

Fundamentals of Strategy

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Goodreads rating: 4.0

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If strategy seems daunting, "Fundamentals of Strategy" could be your guide. It breaks down complex strategic concepts into digestible parts, making it ideal if you're studying business or navigating the corporate world. The authors are well-regarded for conveying the intricacies of strategy without overwhelming readers. This could be the compass you need to steer through the competitive business landscape.
Rewriting the Rules of the American Economy: An Agenda for Growth and Shared Prosperity

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If you're concerned about the widening gap between the wealthy and the rest, Stiglitz's "Rewriting the Rules of the American Economy" might just change the way you understand America's economic landscape. The Nobel laureate breaks down the flawed systems and offers a blueprint for fostering growth without sacrificing equality. It's a compelling read for those interested in economics, policy-making, or social justice, presenting complex issues in an accessible way.
The Black Swan: The Impact of the Highly Improbable
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If you're intrigued by the unpredictable nature of life and how it shapes our world, "The Black Swan" might just be the book to shift your perspective. Nassim Nicholas Taleb's insights into rare yet significant events and our psychological responses to them are as engrossing as they are enlightening. This book doesn't just dissect past occurrences; it offers a way to navigate our future with more resilience and adaptability. Whether you're into economics, psychology, or just fascinated by the unexpected twists of fate, Taleb's exploration will give you plenty to ponder.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The Corporation: The Pathological Pursuit of Profit and Power - Thryft
Joel Bakan | Free Press

The Corporation: The Pathological Pursuit of Profit and Power

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Goodreads rating: 4.07

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"The Corporation" by Joel Bakan might resonate with you if you're curious about the inner workings and moral implications of modern economic giants. It poses the controversial comparison of corporations to psychopathic personalities, a notion that challenges the reader to reconsider the structure and impact of corporate power on society. Moreover, it's not just a critique but a platform for potential reforms, offering a balance between analysis and solutions.
The Undercover Economist
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Tim Harford | Abacus

The Undercover Economist

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Goodreads rating: 3.81

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Recommendation: - This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

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Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
What the Dog Saw and Other Adventures
Malcolm Gladwell | Penguin Books

What the Dog Saw and Other Adventures

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Goodreads rating: 3.85

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If your mind delights in unraveling the magic behind ordinary things, "What the Dog Saw" offers that perfect blend of curiosity and revelation. Gladwell is like a master chef for thought, serving up essays that make you appreciate the complexity of simple things. Dive into his world, and you'll emerge seeing life's nuances in high-definition.
Freakonomics
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Steven D. Levitt, Stephen J. Dubner  | Harpertorch

Freakonomics

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Goodreads rating: 4.01

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"Freakonomics" will challenge you to see the hidden side of everything. It's a book that defies traditional economics, looking into the curious elements that connect seemingly unrelated events. If you love having your perspective flipped and appreciate when complex ideas become relatable–and even entertaining–then this is the read for you. It's the sort of book that leaves you with conversation starters for years to come.
The Rise and Fall of Nations: Forces of Change in the Post-Crisis World

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You might find "The Rise and Fall of Nations" by Ruchir Sharma particularly enlightening if you're interested in how political and economic climates interlace with global events. Sharma provides a front-row seat to understanding economic nuances by simplifying complex concepts into ten accessible rules. His blend of personal encounters and analytical acumen makes it a thought-provoking read for anyone looking to grasp the intricacies of national fortunes in a post-crisis world.
Renaissance Nation: How the Pope's Children Rewrote the Rules for Ireland - Thryft
David McWilliams | Gill Books

Renaissance Nation: How the Pope's Children Rewrote the Rules for Ireland

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Goodreads rating: 3.77

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"Renaissance Nation" isn't just a chronicle; it's an immersion into Ireland's incredible transformation. As someone curious about how societies evolve, you'll find McWilliams' narrative both gripping and enlightening. The book captures the essence of Ireland's journey, making it a compelling read if you're fascinated by national rebirths and the power of change stemming from the collective rather than the corridors of power.
Macroeconomics - Thryft
Rudiger Dornbusch, Richard Startz, Stanley Fischer  | Mcgraw-hill Europe

Macroeconomics

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Goodreads rating: 3.82

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This book is a must-read for anyone looking to understand macroeconomics. Written by renowned experts in the field, it offers a comprehensive and accessible overview of complex economic theories. With up-to-date research and a middle-of-the-road approach, it presents the big picture of how the economy works in a way that is easy to follow. Whether you're a student or a curious reader, this book will equip you with the knowledge to navigate and understand the forces that shape our economic system.
Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market - Thryft
Eric Schlosser | Penguin

Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market

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Goodreads rating: 3.78

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"Reefer Madness" isn't just a catchy title—it's a revealing journey into America's underbelly with Schlosser as your knowledgeable guide. If you're curious about the real stories behind the country's war on drugs, the big business of pornography, or the untold narratives of migrant labor, this book offers a powerful and enlightening exploration. It's for anyone looking to understand the complex moral and economic fabric of the American black market.
The Business Environment - Thryft
Adrian Palmer, Bob Hartley  | Mcgraw-hill

The Business Environment

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Goodreads rating: 3.74

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This book could be a good read for business students and young professionals who are looking to understand the impact of social responsibility, ethics, and the natural environment on businesses. The author presents a comprehensive overview of various banking systems, money markets, and other key areas that impact the business environment. The case studies included in the book provide practical insights that are useful for young professionals looking to navigate the ever-changing business world.
Memos to the President : Guide Through Macroeconomics for the Busy Policymaker - Thryft
Charles L. Schultze | Brookings Institution Press

Memos to the President : Guide Through Macroeconomics for the Busy Policymaker

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Memos to the President is a great read for policymakers and interested citizens who seek a basic understanding of macroeconomics. The author employs a unique format of writing a series of memos to the President on the principles and policy issues that should be understood before making macroeconomic policy judgments. The book uses real-world examples from recent economic events and policy debates, focusing on inflation, unemployment, long-term economic growth, and the flow of international trade and capital. The book offers a brief guide to macroeconomics that is easy to read and understand for non-experts.
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet - Thryft
Geoffrey A. Moore | Harper Business

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

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Goodreads rating: 3.69

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This book is a must-read for managers and business leaders who are grappling with the challenges posed by the digital age. It offers a fresh perspective on how to thrive in an era of constant disruption and change. With insights from renowned author Geoffrey Moore, this book provides practical strategies for managing shareholder value in the digital world. It emphasizes the importance of being adaptable and responsive to shifts in the market, as well as the need to leverage stock price as a leading indicator. By reading this book, you'll gain valuable insights into the new management paradigms needed to navigate the fault line between traditional business models and the disruptive forces of the internet age.
Accounting : An Introduction - Thryft
Peter Atrill | Pearson

Accounting : An Introduction

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Goodreads rating: 3.18

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This book is highly recommended for students who are looking for an easy to understand and practical guide to accounting. It covers both financial accounting and management accounting concepts, and emphasizes practical applications and interpretation of accounting information that are useful in real-world decision making. The revised edition also provides updated and relevant information that is needed in today's dynamic business environment.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
Lead the Work: Navigating a World Beyond Employment

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If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Labor Economics - Thryft
George J. Borjas | Mcgraw Hill Higher Education

Labor Economics

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If you're fascinated by the dynamics of the workforce and how economic theories apply to the labor market, Borjas' "Labor Economics" could be an enlightening pick for you. It’s praised for weaving together traditional concepts with contemporary research, striking a balance that could both broaden your understanding and deepen your appreciation for the subject. It’s not just a textbook but a conversation starter in the field of labor economics.
Gats 2000 : New Directions in Services Trade Liberalization - Thryft
Robert M. Stern, Pierre Sauveu  | Brookings Institution Press

Gats 2000 : New Directions in Services Trade Liberalization

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This book provides an insightful analysis of the GATS, and the second-generation issues it raises for services trade. The experts contributing to this volume break down difficult concepts in a clear, concise manner, making it an essential read for policymakers and practitioners working on services trade issues.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Human Resource Issues in Singapore
Gregory Tin Sin Thong | Addison-wesley

Human Resource Issues in Singapore

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If you're intrigued by the complexities of managing people and want to gain a better understanding of human resource practices in a fast-developing Asian economy, "Human Resource Issues in Singapore" is a must-read. It provides a localized perspective that encapsulates the cultural and economic nuances of Singapore's workforce in the mid-90s, which might be interesting for professionals and academics in the fields of HR and international business.
International Economics : International Edition - Thryft
W. Charles Sawyer, Richard L. Sprinkle  | Pearson Education

International Economics : International Edition

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This book would be a good read for anyone who wants to expand their understanding of the global economy in an easily accessible way. The book covers a broad range of topics and provides a clear introduction to the tools and principles necessary for understanding international economics. Its approach is suitable for economics majors, business majors, international relations students, and anyone interested in the subject matter. The book is written in a way that is easy to understand and follows a logical progression from basic concepts to more advanced topics.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.