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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Educating the Reflective Practitioner : Toward a New Design for Teaching and Learning in the Professions - Thryft
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Donald A. Schön | Jossey-bass

Educating the Reflective Practitioner : Toward a New Design for Teaching and Learning in the Professions

$17.67 from $12.37 Save up to 30%

Goodreads rating: 4.01

$17.67 from $12.37 Save up to 30%

Out of stock

This book is a must-read for any professional looking to improve their problem-solving skills and become more confident in handling complex and unpredictable situations. Schon's approach emphasizes reflective learning and encourages professionals to question their assumptions and adapt to new challenges. Users have praised the book for its practicality and real-world applications, making it a valuable resource for anyone looking to improve their professional competence.
Everyone Communicates, Few Connect - Thryft
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John C. Maxwell | Thomas Nelson Inc

Everyone Communicates, Few Connect

$8.68 from $5.90 Save up to 36%

Goodreads rating: 4.11

$8.68 from $5.90 Save up to 36%

Out of stock

If you're looking to enhance your personal or professional relationships, "Everyone Communicates, Few Connect" could be just what you need. John Maxwell doesn't just preach about the importance of connecting with others; he provides practical strategies to actually do it. The book breaks down the complexity of communication into relatable principles, making it an accessible read that could potentially transform the way you interact with the world around you. Whether you're a leader, a team member, or simply looking to improve your interpersonal skills, Maxwell's insights are as actionable as they are enlightening.
The Not-for-Profit CEO Workbook - Practical Steps to Attaining & Retaining the Corner Office +CD — - Thryft
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Walter P. Pidgeon Jr. | Wiley

The Not-for-Profit CEO Workbook - Practical Steps to Attaining & Retaining the Corner Office +CD —

from $11.63

Goodreads rating: 3.0

from $11.63

Out of stock

This workbook provides practical tools, techniques, and guidance to help new or aspiring non-profit CEOs develop essential traits and competencies for success in a challenging and competitive field. It includes case studies, customizable forms and a guide to creating a personalized strategic career plan. Highly recommended for non-profit professionals, current and aspiring CEOs, board members, and students.
Jamming - The Art And Discipline Of Business Creativity - Thryft
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John J. Kao | Harpercollins

Jamming - The Art And Discipline Of Business Creativity

$3.95 from $2.37 Save up to 40%

Goodreads rating: 3.64

$3.95 from $2.37 Save up to 40%

Out of stock

This book could be a good read for managers and business leaders looking to encourage creativity and innovation in their workplace. The book showcases case studies of successful companies around the world who prioritize and implement creativity in their organizational culture and practices. It provides practical tips on how to overcome obstacles to creativity, conduct a creativity audit, and leverage technology to enhance creative collaboration. Readers can expect to learn how to foster an environment that encourages creative thinking and sets their company on a path to long-term success.
Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centres - Thryft
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Ganesh Shermon | Tata Mcgraw Hill India

Competency Based HRM : A Strategic Resource for Competency Mapping, Assessment and Development Centres

$8.49 from $5.94 Save up to 30%

Goodreads rating: 4.83

$8.49 from $5.94 Save up to 30%

Out of stock

This book is a great resource for leaders who want to improve their organization's performance by mapping and developing employee competencies. It provides clear guidance on how to create a competency model that can be used for various HR processes, including training and development opportunities. The book's most unique feature is its practical approach and detailed timelines, making it easy for readers to implement the strategies mentioned. If you're looking to enhance your workforce and meet organizational goals, this book is a must-read.
Co-Opetition - Thryft
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Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

$9.17 from $6.42 Save up to 30%

Goodreads rating: 3.99

$9.17 from $6.42 Save up to 30%

Out of stock

Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.
Rightful Termination : Avoiding Litigation - Thryft
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Ron Visconti, Ralph Mapson  | Crisp Learning

Rightful Termination : Avoiding Litigation

from $1.74 Save up to 26%

Goodreads rating: 0.0

from $1.74 Save up to 26%

Out of stock

This book is a must-read for managers and HR professionals who are responsible for terminating employees. Author Richard Stiller provides practical tips to avoid legal issues and make the process less stressful. The book is a concise guide that covers all the essential information one needs to know about employee termination. Reviewers praise the book for its clear language and helpful examples.
Business Icons Who Changed the World - Thryft
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Kateri Drexler | Jaico Publishing House

Business Icons Who Changed the World

$10.89 from $7.62 Save up to 30%

Goodreads rating: 0.0

$10.89 from $7.62 Save up to 30%

Out of stock

Business Icons Who Changed the World is an inspiring read for anyone looking to learn from the experiences of successful business leaders who have made an impact on the world. The book offers comprehensive profiles of 12 iconic entrepreneurs, corporate executives, and mavericks, detailing their backgrounds, careers, accomplishments, supporters, and detractors, as well as their lasting influence on society. It is a great read for anyone interested in business, entrepreneurship, and leadership, as it showcases the unique paths taken by these exceptional individuals to achieve great success.
Cracking the Value Code : How Successful Businesses are Creating Wealth in the New Economy - Thryft
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Richard E. S. Boulton, Steve M. Samek, Barry D. Libert  | Harper Business

Cracking the Value Code : How Successful Businesses are Creating Wealth in the New Economy

from $8.89

Goodreads rating: 3.09

from $8.89

Out of stock

This book could be a good read for business owners and managers who want to understand how to manage and measure their company's assets in the New Economy. The book lays out four easy-to-understand steps to help companies thrive and succeed. The most unique and distinctive feature of this book is its focus on viewing the company as a portfolio of assets, and using information to measure and report all assets.
Fish! Sticks - Thryft
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Stephen C. Lundin | Hodder & Stoughton

Fish! Sticks

from $3.90 Save up to 38%

Goodreads rating: 3.74

from $3.90 Save up to 38%

Out of stock

Recommendation: - Fish! Sticks is a must-read for anyone looking to revitalize their business and management approach. This inspiring book teaches valuable lessons on how to create and maintain a clear and sustainable vision for your business, even during challenging times. With its accessible writing style, Fish! Sticks will motivate and guide you in establishing an invigorating management style that truly works. Get ready to transform your business and take it to new heights!
The Connected Corporation - How Leading Companies Win Through Customer-Supplier Alliances - Thryft
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Jordan D. Lewis | Free Press

The Connected Corporation - How Leading Companies Win Through Customer-Supplier Alliances

$4.88 from $2.93 Save up to 40%

Goodreads rating: 4.0

$4.88 from $2.93 Save up to 40%

Out of stock

The Connected Corporation explains how customer-supplier alliances can enhance a company's competitiveness, quality, market share, and financial strength through the sharing of data, design work, and research and development. With interviews from various employees, the book offers a step-by-step process for readers to learn from top-performing companies. This book is highly recommended for business owners, salespeople, and purchasing personnel looking to boost their company's performance and gain a competitive edge.
Mms;Series ISBN - Thryft
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Jonathan Groucutt | Palgrave Macmillan

Mms;Series ISBN

from $8.26

Goodreads rating: 4.0

from $8.26

Out of stock

"Electronic business has now moved beyond the dot.com bubble to become a central issue for all industries. Mastering e-Business focuses on what the internet means for all types of organisations, large or small, public or private sector. This book equips those with no specialist knowledge of computing or information technology with an understanding of the diversity presented by the internet. It will help them to exploit the opportunities and face the challenges presented by the world wide web." Mastering e-Business is written in a clear, accessible style, with many real-world case studies. It is ideal for business and management-related students at all levels, as well as being suitable for businesspeople.
Juran on Quality by Design : The New Steps for Planning Quality into Goods and Services - Thryft
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Joseph M. Juran | Free Press

Juran on Quality by Design : The New Steps for Planning Quality into Goods and Services

from $15.85

Goodreads rating: 4.03

from $15.85

Out of stock

Juran on Quality by Design offers a comprehensive approach to planning quality that is applicable to the three major sectors of the economy. This book provides a practical plan for companies to achieve their strategic, market-driven goals by following a structural approach to planning quality. J.M. Juran emphasizes the importance of setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations. It is an essential read for any business seeking to improve their quality planning and achieve success.
Seeking The Calm In The Storm - Managing Chaos In Your Business Life - Thryft
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Judith M. Bardwick | Financial Times Management

Seeking The Calm In The Storm - Managing Chaos In Your Business Life

from $3.88

Goodreads rating: 3.0

from $3.88

Out of stock

Recommendation: Seeking the Calm in the Storm provides readers with a practical and step-by-step plan to take back control amidst the chaos of modern work and life. This book is perfect for anyone who needs help in managing their stress levels and finding a sense of well-being amidst the chaos of today's world. Bardwick offers valuable insights into the various causes of stress and provides practical solutions to help readers regain their sense of control and calm.
Key Management Models - Thryft
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Wouter ten Have, Stevn Ten Have, Frans Steven  | Prentice Hall

Key Management Models

from $3.90

Goodreads rating: 0.0

from $3.90

Out of stock

This book could be a good read for you if you are looking for a comprehensive guide to different management models. With a focus on key management concepts and strategies, it provides practical insights and frameworks that can help you improve your decision-making and drive results. Whether you are a seasoned manager or just starting your career, this book offers valuable knowledge to enhance your management skills and achieve professional success.
The Tom Peters Seminar - Thryft
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Tom Peters | Pan Macmillan

The Tom Peters Seminar

$5.93 from $4.15 Save up to 30%

Goodreads rating: 3.82

$5.93 from $4.15 Save up to 30%

Out of stock

The Tom Peters Seminar is a must-read for anyone seeking to keep their business ahead of the curve. It offers a unique perspective on the ever-changing landscape of business, challenging conventional ideas and providing a fresh approach to thriving in the 1990s. Peters' provocative and sometimes scary analysis may be just what you need to push your business to the next level.
Farrell Larry C. : Searching for the Spirit ...(HB) : Dismantling the Twentieth-Century Corporation - Thryft
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Larry C. Farrell | Dutton Adult

Farrell Larry C. : Searching for the Spirit ...(HB) : Dismantling the Twentieth-Century Corporation

from $7.80

Goodreads rating: 0.0

from $7.80

Out of stock

Larry Farrell's "Searching for the Spirit" offers readers a detailed examination of legendary entrepreneurs like Walt Disney, Soichiro Honda, and William Lever. Farrell distills the four bedrock principles of high-growth enterprise: a powerful sense of mission; absolute focus on customers and products; an urgency for high-speed innovation; and self-motivated behavior at every level. His prescription for transforming bureaucracy back to enterprise is detailed and blunt: dismantle the twentieth-century corporation and start over with the entrepreneurial basics. For readers interested in learning about entrepreneurship and how to transform their business, this book is a must-read.
The Dance of Change : The challenges to sustaining momentum in a learning organization - Thryft
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George Roth, Peter M. Senge  | Currency

The Dance of Change : The challenges to sustaining momentum in a learning organization

from $12.76

Goodreads rating: 4.05

from $12.76

Out of stock

"The Dance of Change" is a must-read for managers and executives who want to create long-lasting change in their organizations. The book provides an insider's perspective on implementing learning and change initiatives across different corporations such as British Petroleum, Toyota, and Xerox. The book provides practical advice and in-depth accounts of sustaining successful change initiatives. The most unique feature of this book is that it identifies universal challenges that organizations ultimately find themselves confronting, such as fear and anxiety, and provides valuable insights on how to overcome them.
Introduction to Materials Management : United States Edition - Thryft
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J.R. Tony Arnold | Prentice Hall

Introduction to Materials Management : United States Edition

$29.99 from $20.99 Save up to 30%

Goodreads rating: 4.08

$29.99 from $20.99 Save up to 30%

Out of stock

"Introduction to Materials Management" by J.R. Tony Arnold is an essential guide for those seeking to understand the fundamentals of supply chain management and production and inventory control. This comprehensive textbook is highly recommended for students and anyone seeking to take the American Production and Inventory Control Society (APICS) CPIM certification examination. It is written in a simple and user-friendly style that makes it easy to understand and apply the concepts discussed in real-world situations. The book covers all the basics of supply chain management and production and inventory control, and is an excellent resource for anyone interested in the field.
Postmodern Management and Organization Theory - Thryft
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Robert P. Gephart Jr., David M. Boje, Tojo Joseph Thatchenkery  | Sage Publications, Inc

Postmodern Management and Organization Theory

from $31.02

Goodreads rating: 4.0

from $31.02

Out of stock

This book is an excellent resource for those looking to critically evaluate postmodern theory in the realm of management and organization theory. It provides an overview of the history and evolution of relevant postmodern philosophies including feminist, cultural, and environmental philosophies. It establishes an agenda for future research, making it a valuable resource for scholars, researchers and upper-level students in organization theory, organization behavior and change, management, and industrial psychology.
Organizing Genius - The Secrets Of Creative Collaboration - Thryft
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Patricia Ward Biederman, Warren Bennis  | Nicholas Brealey

Organizing Genius The Secrets of Creative Collaboration

from $8.26

Goodreads rating: 3.79

from $8.26

Out of stock

This book is perfect for those interested in understanding how great ideas come to fruition through collaborative efforts. The authors showcase how different individuals with unique skills and perspectives came together to create some of the most innovative products and services that transformed industries. This book highlights the unique aspect of how collaboration can change our ways of lives and lead to revolutionary changes.
Blown to Bits : How the New Economics of Information Transforms Strategy - Thryft
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Philip Evans, Thomas S. Wurster  | Harvard Business School Press

Blown to Bits : How the New Economics of Information Transforms Strategy

from $11.46

Goodreads rating: 3.72

from $11.46

Out of stock

"Blown to Bits" is a must-read for entrepreneurs and business executives who want to stay ahead of the competition. The book explains how the new economics of information is transforming traditional business strategy by eliminating the trade-off between richness and reach. The authors provide practical examples from various industries and offer a guide to building new strategies that reflect the changing landscape. The unique and distinctive feature of the book is its focus on the importance of richness and reach going hand in hand in today's business world. Anyone looking to gain a competitive advantage will benefit from this insightful read.
How to Establish a Successful Business in Thailand - Thryft
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Philip Wylie | Paiboon Publishing

How to Establish a Successful Business in Thailand

from $8.87

Goodreads rating: 3.67

from $8.87

Out of stock

This book is an indispensable guide for any foreigner who wants to start or improve their business in Thailand. With practical tips and advice from successful business owners, it offers valuable insights into the country's unique cultural and economic environment. Readers will benefit from the author's personal experience and thorough research, making it a must-read for anyone serious about doing business in Thailand.
1000 CEOs - Thryft
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Marshall Goldsmith, Andrew Davidson, Steve Coomber  | Penguin Books Ltd

1000 CEOs

$13.17 from $12.33 Save up to 6%

Goodreads rating: 3.96

$13.17 from $12.33 Save up to 6%

Out of stock

"1000 CEOs" is a must-read for aspiring business leaders who want to learn from the most successful CEOs in the world. The book offers profiles of 1000 CEOs, each with their own unique management styles and career paths, along with their highs, lows, and distilled wisdom. It is a comprehensive guide to understanding the world of business and finding the motivation and tools to succeed. The book is incisive, insightful, and inspiring, and will undoubtedly help readers gain a competitive advantage in their careers.
Art Hats In Renaissance City: Reflections & Aspirations Of Four Generations Of Art Personalities - Thryft
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Renee Foong Ling Lee | World Scientific Pub Co Inc

Art Hats In Renaissance City: Reflections & Aspirations Of Four Generations Of Art Personalities

from $4.90

Goodreads rating: 0.0

from $4.90

Out of stock

This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.
Balanced Sourcing : Cooperation and Competition in Supplier Relationships - Thryft
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Timothy M. Laseter | Jossey-bass

Balanced Sourcing : Cooperation and Competition in Supplier Relationships

$7.69 from $4.61 Save up to 40%

Goodreads rating: 2.92

$7.69 from $4.61 Save up to 40%

Out of stock

This book is an invaluable guide for companies that desire to outsource but are wary of the potential pitfalls. It offers a comprehensive strategy for balancing the competitive cost pricing with cooperative relationships to attain sustainable outsourcing and drive supplier performance. Real-life case studies of corporations like Honda, Cisco systems, and Florida Power & Light provide an insight into sourcing strategies, building and maintaining supplier relationships, and leveraging innovation to achieve maximum outsourcing success.
Creative Disruption : What you need to do to shake up your business in a digital world - Thryft
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Simon Waldman | Ft Pr

Creative Disruption : What you need to do to shake up your business in a digital world

from $12.48

Goodreads rating: 4.18

from $12.48

Out of stock

Creative Disruption is a must-read for entrepreneurs and business owners looking to adapt to the changing business landscape. Waldman provides insightful case studies of companies that have successfully and unsuccessfully navigated the shift to digital. He emphasizes the need for re-invention and offers practical strategies for companies to transform their core business, identify new opportunities, and innovate quickly. Overall, this book is a great resource for anyone looking to survive and thrive in the age of digital disruption.
Essentials of Entrepreneurship and Small Business Management : United States Edition - Thryft
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Norman M. Scarborough, Thomas W. Zimmerer  | Prentice Hall

Essentials of Entrepreneurship and Small Business Management : United States Edition

$22.40 from $15.68 Save up to 30%

Goodreads rating: 3.89

$22.40 from $15.68 Save up to 30%

Out of stock

This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
The Ambiguities Of Experience - Thryft
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James G. March | Cornell University Press

The Ambiguities Of Experience

from $15.29

Goodreads rating: 4.08

from $15.29

Out of stock

This book is a must-read for anyone who is interested in understanding the intricate relationship between intelligence and experience. It challenges the conventional wisdom that experience is the best teacher and delves into the limitations and pitfalls of relying solely on experience for learning and adaptation. With thought-provoking insights, March explores the nuances of human interpretation, offering a fresh perspective on the role of experience in creating true intelligence. Get ready to question your assumptions and gain a deeper understanding of how we learn and grow.
Holistic Resource Management - Thryft
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Allan Savory, Center for Holistic Management  | Island Press

Holistic Resource Management

from $10.99

Goodreads rating: 4.5

from $10.99

Out of stock

Holistic Resource Management is a must-read for farmers and land managers who want to promote the health of their land through sustainable practices. The book presents a holistic approach to land management, emphasizing the importance of mimicking nature's processes. It offers practical guidance on implementing holistic management, making it an indispensable guide for individuals who want to make better decisions within their organizations or personal/professional lives. The book's unique feature is its emphasis on sustainable land management through nature-inspired practices, making it a valuable resource for those interested in environmental conservation.
The Customer Differential : The Complete Guide to Implementing Customer Relationship Management - Thryft
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Melinda Nykamp | Amacom Books

The Customer Differential : The Complete Guide to Implementing Customer Relationship Management

from $8.94

Goodreads rating: 3.33

from $8.94

Out of stock

This book is an essential guide to ensuring your organization implements customer relationship management effectively. The step-by-step guidelines allow for a holistic approach to CRM implementation, covering everything from planning to measuring impact. The unique feature of this book is its focus on a comprehensive and integrated approach to CRM that will help businesses stand out from their competitors. Recommended for businesses seeking to improve and strengthen their customer relations.
Contaminated Land : The Practice and Economics of Redevelopment - Thryft
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Paul M. Syms | Blackwell Science Inc

Contaminated Land : The Practice and Economics of Redevelopment

from $21.68

Goodreads rating: 0.0

from $21.68

Out of stock

This book provides a thorough examination of the complex technical and economic issues associated with redeveloping contaminated land. With detailed case studies and a risk assessment approach to valuation, it is recommended for anyone interested in the intersection of construction, environment, and finance.
How to Write a Marketing Plan - Thryft
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John Westwood | Kogan Page Ltd

How to Write a Marketing Plan

from $4.05

Goodreads rating: 3.34

from $4.05

Out of stock

This book is a must-read for anyone looking to develop a comprehensive marketing plan. With its practical step-by-step approach, it takes the daunting task of writing a plan and simplifies it into manageable steps. This workbook is packed with exercises to help you apply the concepts and produce sections of your own marketing plan. Whether you're an individual looking to improve your marketing knowledge or part of a group planning exercise, this book will provide you with the tools and strategies to achieve your marketing objectives.
Cargill: Trading the World's Grain - Thryft
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Wayne G. Broehl Jr. | Dartmouth

Cargill: Trading the World's Grain

from $18.36

Goodreads rating: 3.79

from $18.36

Out of stock

Cargill: Trading the World's Grain is a captivating read for those interested in the growth and success of private businesses. The book offers a fascinating history of Cargill and its rise to global leadership amongst the "big five" grain traders. Wayne Broehl Jr. delivers a carefully researched and documented account of the company's exponential growth, emphasizing its core business in the grain industry, which has preserved its position as a successful player in the global market.
The War for Talent - Thryft
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Edward G. Michaels III, Helen Handfield-Jones, Beth Axelrod  | Harvard Business Review Press

The War for Talent

from $3.88

Goodreads rating: 3.83

from $3.88

Out of stock

"The War for Talent" offers a refreshing take on the age-old business dilemma of talent management. Ed Michaels, Helen Handfield-Jones, and Beth Axelrod challenge conventional wisdom and offer actionable insights for attracting, developing, and retaining top performers. This book is a must-read for any business leader looking to gain a competitive edge in the war for talent.
Sea Change - Pacific Asia As The New World Industrial Center - Thryft
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James C. Abegglen | Free Press

Sea Change - Pacific Asia As The New World Industrial Center

$4.60 from $2.76 Save up to 40%

Goodreads rating: 5.0

$4.60 from $2.76 Save up to 40%

Out of stock

Sea Change offers a detailed analysis of the shift in global industry from North Atlantic to Pacific Asia. It explains the causes and consequences of this transition, including the commitment of East Asian governments to economic growth, the rise of overseas Chinese entrepreneurs, and Japan's move to world industrial and financial leadership. Abegglen recommends that Western companies looking to invest in this region must be willing to take strategic risks, and he provides numerous case studies and examples of successful approaches. This book is an essential resource for anyone interested in understanding the dynamics of global industry and the potential for growth and competition in the twenty-first century.
Public Relations in Asia : An Anthology : An anthology - Thryft
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Krishnamurthy Sriramesh | Cengage Learning

Public Relations in Asia : An Anthology : An anthology

from $19.34

Goodreads rating: 0.0

from $19.34

Out of stock

Public Relations in Asia provides a comprehensive overview of how public relations (PR) works in ten Asian countries. Each chapter provides insights into the unique cultural, political, economic, and media landscapes of these countries, and how they impact PR practices. This book is a must-read for communications professionals looking to operate in Asia.
Living Digital 2040: Future Of Work, Education And Healthcare - Thryft
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Lim Wee Kiat, Hyowon Lee, Poon King Wang  | World Scientific Publishing Co Pte Ltd

Living Digital 2040: Future Of Work, Education And Healthcare

from $18.48

Goodreads rating: 0.0

from $18.48

Out of stock

This book is a must-read for anyone who wants to stay ahead in the digital era. Living Digital 2040 offers a fascinating glimpse into the future of work, education, and healthcare, exploring how technology will revolutionize our lives. King Wang Poon presents a comprehensive vision of smart cities and digital economies, providing valuable insights and practical advice. Get ready to embrace the possibilities of tomorrow with this illuminating read!
ROI of Social Media : How to Improve the Return on Your Social Marketing Investment - Thryft
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Jerry Dimos, Steven Groves, Guy Powell  | Wiley

ROI of Social Media : How to Improve the Return on Your Social Marketing Investment

from $14.96

Goodreads rating: 3.44

from $14.96

Out of stock

This book is a great read for any business wanting to make the most out of their social media investments. It offers a comprehensive look at the current landscape and includes 15 case studies to help understand how global brands are successfully using social marketing to connect to their audience. With comprehensive analysis of basics, strategies, and tactics, the ROI of Social Media will help you manage social marketing programs, measure their successes, diagnose underperforming elements, and deliver extraordinary results.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.