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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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IT and the East: How China and India Are Altering the Future of Technology and Innovation
James M. Popkin, Partha Iyengar  | Harvard Business Review Press

IT and the East: How China and India Are Altering the Future of Technology and Innovation

$25.90

Goodreads rating: 2.56

$25.90

If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!
Robert T. Kiyosaki, Sharon L. Lechter  | Business Plus

Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!

$9.90 $8.86 11% off

Goodreads rating: 4.09

$9.90 $8.86 11% off

64% off est. retail
"Rich Dad's Retire Young, Retire Rich" is a great read for anyone who is looking to achieve financial freedom and retire early. Kiyosaki's book provides practical advice on how to build wealth and achieve long-term financial stability. The most unique aspect of the book is Kiyosaki's focus on developing a mindset of abundance instead of scarcity. Readers will learn about the importance of financial education, investing in assets, and living below their means. Overall, this book is a great resource for anyone looking to take control of their finances and achieve financial freedom.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

$14.90 $3.90 74% off

$14.90 $3.90 74% off

94% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
The End of Marketing as We Know It
Sergio Zyman | Harper Business

The End of Marketing as We Know It

$10.90 $8.90 18% off

Goodreads rating: 3.72

$10.90 $8.90 18% off

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career - Thryft
Ellen Sautter, Diane Crompton  | Jist Works

Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career

$9.90 $3.90 61% off

Goodreads rating: 3.22

$9.90 $3.90 61% off

85% off est. retail
This book could be a good read for you if you are looking to leverage social media platforms to advance your career. It reveals the secrets of using LinkedIn, Twitter, Facebook, blogs, and more to find job opportunities and make valuable connections. With practical tips and strategies, it empowers you to navigate the world of social networking to maximize your job search and achieve career success.
The Entrepreneur : 25 Golden Rules for the Global Business Manager - Thryft
William Heinecke | Wiley

The Entrepreneur: 25 Golden Rules for the Global Business Manager, Revised Edition

$3.90

Goodreads rating: 4.1

$3.90

If you're looking to shape your entrepreneurial journey with time-tested wisdom, this book will speak to you. Its 25 golden rules distill the essence of success in global business management, drawing from a wealth of experience. This read provides practical steps that are easily applicable across different markets, making it an ideal companion for the modern entrepreneur aiming for cross-border ventures.
Keith Dugdale, David Lambert  | Ft Pr

Smarter Selling: How to Grow Sales by Building Trusted Relationships

$10.90

Goodreads rating: 4.16

$10.90

If you dread the aggressive push of traditional selling tactics, "Smarter Selling" can be your guide to a more fulfilling sales experience. The approach laid out by David Lambert is all about nurturing relationships and trust with clients, which not only feels better but yields better results. It's a win for those who believe in the long game of building genuine connections in their sales career.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

$10.90 $4.90 55% off

Goodreads rating: 3.93

$10.90 $4.90 55% off

86% off est. retail
If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

$16.90

Goodreads rating: 2.91

$16.90

63% off est. retail
If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

$7.92

Goodreads rating: 3.45

$7.92

83% off est. retail
0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

$20.90 $3.90 81% off

Goodreads rating: 3.41

$20.90 $3.90 81% off

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
Concepting - 概念的力量 : 在传播时代创建成功品牌
Jan Rijkenberg | Ntc Publications

Concepting - 概念的力量 : 在传播时代创建成功品牌

$8.90 $6.90 22% off

Goodreads rating: 3.5

$8.90 $6.90 22% off

If you're interested in brand creation and innovation, "Concepting" could be an intriguing read. Jan Rijkenberg introduces a forward-thinking approach towards building brands that transcends traditional advertising. It's a book that promises to shift your perspective on brand communication in the digital age, making it a compelling pick for modern marketers and entrepreneurs.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business

$12.90 $3.90 70% off

$12.90 $3.90 70% off

89% off est. retail
If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
Business Plans That Work: A Guide for Small Business
Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis  | Mcgraw-hill

Business Plans That Work: A Guide for Small Business

$14.90

Goodreads rating: 3.55

$14.90

As you're looking to turn ideas into successful ventures, "Business Plans That Work" might just be the companion you need. It cuts through jargon and offers a clear template, making the daunting task of writing a business plan more approachable. It's like having a mentor guide you through the critical steps, and avoiding pitfalls, ensuring your business potential is presented in the best light.
Net Profit - How to Succeed in Digital Business
David Soskin | John Wiley & Sons Inc

Net Profit - How to Succeed in Digital Business

$8.90 $4.90 45% off

Goodreads rating: 3.89

$8.90 $4.90 45% off

87% off est. retail
"Net Profit" is like a navigational compass for aspiring digital entrepreneurs. David Soskin shares his firsthand experiences and practical advice, turning the often daunting online marketplace into a map of opportunities. Whether you're looking to launch a startup or amplify your existing digital presence, this book is a treasure trove of insider tips that can steer you toward success.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

$11.90 $9.90 17% off

Goodreads rating: 3.42

$11.90 $9.90 17% off

74% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
B2B : 10 Rules to Transform Your Business into a Brand - Thryft
Jacky Tai | Marshall Cavendish Business

B2B : 10 Rules to Transform Your Business into a Brand

$9.06 $4.90 46% off

Goodreads rating: 3.5

$9.06 $4.90 46% off

86% off est. retail
If you are looking to take your business to the next level and establish it as a dominant player in your industry, 'B2B: 10 Rules to Transform Your Business into a Brand' is the perfect guide for you. This book provides 10 actionable tips on branding that are essential for any business looking to create a strong brand presence. With its concise and easy-to-understand language, the author, Jacky Tai, breaks down complex branding concepts into practical steps that you can implement immediately. By following the principles outlined in this book, you can transform your business into a brand leader and stand out from your competition.
Net Ready: Strategies for Success in the E-Conomy
John Kador, Amir Hartman, John Sifonis  | Mcgraw-hill

Net Ready: Strategies for Success in the E-Conomy

$5.90 $3.90 34% off

Goodreads rating: 3.27

$5.90 $3.90 34% off

If you're trying to navigate the complexities of the digital marketplace, "Net Ready" could be your compass. It's not just theory; it's a practical guide with real-world examples from industry giants like Cisco. By leveraging the 12 tactics discussed, you could unlock new possibilities for your business, tapping into the lucrative stream of e-commerce. This book might just help you redefine success in the digital age.
The Business Coach The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life... - Thryft
Bradley J Sugars | Action International

The Business Coach The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life...

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're looking to elevate your work and personal life, "The Business Coach" could be your guide. Bradley J. Sugars delivers a mentor-in-a-book experience, offering clear, actionable advice that has the potential to transform your business strategies and encourage personal growth. It's like having a coach by your side, without the hefty price tag.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

$9.90 $3.90 61% off

Goodreads rating: 3.4

$9.90 $3.90 61% off

89% off est. retail
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Bankers' Guide to New Growth Opportunities - Thryft
Thomas Thamara | Prentice Hall

Bankers' Guide to New Growth Opportunities

$13.90 $4.90 65% off

Goodreads rating: 0.0

$13.90 $4.90 65% off

95% off est. retail
This book is a great read for bankers who are looking to grow their business in new and innovative ways. The author, Thomas Thamara, offers a comprehensive guide to help banks and financial institutions maximize profitability through effective strategies. The most unique feature of this book is its emphasis on new growth opportunities, which sets it apart from other banking books. The Bankers' Guide to New Growth Opportunities is a highly recommended and practical resource for bankers who are looking to stay ahead of the game in a highly competitive industry.
Parting Company: How to Survive the Loss of a Job and Find Another Successfully - Thryft
William J. Morin | Harcourt

Parting Company: How to Survive the Loss of a Job and Find Another Successfully

$7.90 $3.90 51% off

Goodreads rating: 3.5

$7.90 $3.90 51% off

81% off est. retail
Recommendation: This book is for anyone who has recently lost their job and is feeling overwhelmed and uncertain about the future. "Parting Company" provides practical advice and guidance on how to transform a job loss into a positive opportunity for personal and professional growth. Through real-life experiences and thought-provoking exercises, it empowers readers to take control of their situation, explore creative career options, market themselves effectively, and find contentment in their career. It is an invaluable resource for navigating the uncertainty of a fluctuating job market and finding a new path that aligns with one's goals and aspirations.
Response! : Complete Guide to Profitable Direct Marketing - Thryft
Lois K. Geller | Free Press

Response! : Complete Guide to Profitable Direct Marketing

$10.90 $3.90 64% off

Goodreads rating: 3.64

$10.90 $3.90 64% off

91% off est. retail
"Response! is a great read for entrepreneurs, small businesses, and large corporations who want to improve their direct marketing strategies. With over 25 years of experience, Lois K. Geller provides practical tips and tricks for effective copywriting, designing compelling packages, and targeting audiences. Readers will appreciate Geller's expertise and award-winning insights."
The Dilbert Principle
Scott Adams | Harper-collins

The Dilbert Principle

$3.90

Goodreads rating: 3.87

$3.90

If you've ever felt trapped in cubicle land, "The Dilbert Principle" might just be your humorous companion to corporate madness. Scott Adams combines his iconic cartoons with keen observations that'll have you nodding along and chuckling at the maddening but relatable world of office politics, bizarre management, and daily workplace rituals. It's like having a witty friend who gets the insanity of your 9-to-5 life.
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
William G. Flanagan, Jaynie L. Smith  | Crown Currency

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

$10.90

Goodreads rating: 4.0

$10.90

66% off est. retail
If you feel like you're constantly battling to stand out in a crowded market, "Creating Competitive Advantage" could be your game-changer. Jaynie Smith doesn't just theorize; she provides practical methods to discover what sets you apart and how to use that to eclipse the competition. It's like a treasure map for finding and flaunting your business's hidden gems.
Alibaba
Liu Shiying, Martha Avery  | Harper Business

Alibaba

$10.90 $8.90 18% off

Goodreads rating: 3.39

$10.90 $8.90 18% off

80% off est. retail
If you're intrigued by the fusion of ambition and technology, "Alibaba" could be your next great read. Jack Ma's story isn't just about building a business; it's about challenging norms and revolutionizing the way the world trades. Dive into this book to understand the sheer persistence required to create a digital giant and to get inspired by the resilience and vision of one of China's most notable entrepreneurs.
The Hard Sell: Crime and Punishment at an Opioid Startup
Unknown Author

The Hard Sell: Crime and Punishment at an Opioid Startup

$14.90 $9.90 34% off

Goodreads rating: 0.0

$14.90 $9.90 34% off

60% off est. retail
If pharmaceutical intrigues and ethical dilemmas fascinate you, "The Hard Sell" by Evan Hughes is a must-read. It peels back the complex layers of the opioid crisis, offering an investigative journey into the underbelly of drug marketing. This book isn’t just a narrative; it’s an eye-opening glimpse into the darker side of the medical industry, one that might redefine your understanding of medicine's intersection with commerce.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Meet ME at the Top - Thryft
Sarina Russo | Crown Content

Meet ME at the Top

$5.90 $3.90 34% off

Goodreads rating: 3.2

$5.90 $3.90 34% off

85% off est. retail
For users interested in inspiring biographies of successful women, this book details the journey of a typist who built a multi-million dollar empire, and emphasizes the importance of leadership, communication and networking skills in achieving success in business.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want
Daniel Nissanoff | Penguin Press Hc, The

FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

$6.90 $3.90 43% off

Goodreads rating: 3.14

$6.90 $3.90 43% off

90% off est. retail
Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
International Business, Global Edition - Thryft
John D. Daniels | Pearson

International Business, Global Edition

$11.90

Goodreads rating: 4.4

$11.90

89% off est. retail
If you're venturing into the global market, this book is a reliable co-pilot. It's not just theory; it merges academia with real-world scenarios, giving you a grounded understanding of international business. With updated cases and a focus on emerging economies, it prepares you to tackle business across borders with confidence and insight. The engaging content and supportive online resources make it a comprehensive guide for students and professionals alike.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

$18.90 $3.90 79% off

Goodreads rating: 4.18

$18.90 $3.90 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Child-Care Service - Entrepreneur Magazine's Start-Ups
Jacquelyn Lynn | Entrepreneur Press

Child-Care Service - Entrepreneur Magazine's Start-Ups

$13.90

Goodreads rating: 3.25

$13.90

If you're toying with the idea of stepping into the food industry, this book could be a great asset. It compiles various business models—cafes to catering—into one resource, which could potentially save you hours of research. Plus, as it's from 2001, it might provide foundational insights complemented by a touch of nostalgia.
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
Michael Houlihan, Rick Kushman  | Footnotes Press

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

$12.90 $6.90 47% off

Goodreads rating: 4.33

$12.90 $6.90 47% off

74% off est. retail
If you're keen on underdog stories, you'll appreciate how "The Barefoot Spirit" isn't just about wine but grit and innovation. You get to ride along with a couple who turned their naivety into a strategy, turning every setback into a step forward. It's a story that mixes practical business wisdom with the heartwarming reality of pursuing a dream with tenacity. It's an especially motivational read if you’ve ever thought about starting your own venture.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

$7.90 $3.90 51% off

Goodreads rating: 3.58

$7.90 $3.90 51% off

89% off est. retail
Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Mean Business: How I Save Bad Companies and Make Good Companies Great
Bob Andelman, Albert J. Dunlap  | Touchstone

Mean Business: How I Save Bad Companies and Make Good Companies Great

$11.90 $6.90 42% off

Goodreads rating: 3.47

$11.90 $6.90 42% off

82% off est. retail
Recommendation: - If you're looking for an inspiring read about revitalizing struggling companies and overcoming tough challenges in the business world, Mean Business is a must-read. Al Dunlap, dubbed "Chainsaw Al," shares his battle-tested strategies for turning around ailing companies and making them great again. His unconventional approach and colorful storytelling make this book both informative and exhilarating, offering invaluable lessons for anyone in the corporate world. Get ready to be inspired and motivated to take on any business challenge!
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim | Towers Club

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

$9.90 $4.90 51% off

Goodreads rating: 3.0

$9.90 $4.90 51% off

89% off est. retail
This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!
Being Direct: Making Advertising Pay - Thryft
Lester Wunderman | Random House

Being Direct: Making Advertising Pay

$8.90 $3.90 56% off

Goodreads rating: 3.91

$8.90 $3.90 56% off

90% off est. retail
This book is a must-read for marketers and business owners who want to take their advertising campaigns to the next level. Lester Wunderman, a pioneer in direct marketing, shares his personal journey and insights, giving readers a behind-the-scenes look at his revolutionary advertising programs. With his easy-going and persuasive writing style, Wunderman offers valuable tips and strategies that can help readers achieve success in their own advertising endeavors. Get ready to transform your marketing strategies and make advertising pay with this informative and entertaining book.
Reimagining Japan: The Quest for a Future That Works
Heang Chhor, Clay Chandler, Brian Salsberg  | Viz Media Llc

Reimagining Japan: The Quest for a Future That Works

$15.90

Goodreads rating: 3.75

$15.90

70% off est. retail
If you're enthralled by the complexities of a country at the cusp of pivotal change, "Reimagining Japan" offers a tapestry of perspectives that converge into a deeply insightful narrative. It's not just a book; it's a conversation starter with leading minds on Japan's evolving identity, economics, and societal challenges. The mosaic of authoritative views could broaden your understanding and fuel your curiosity about the Land of the Rising Sun's place in the modern world.
The Barry Diller Story : The Life and Times of America's Greatest Entertainment Mogul - Thryft
George Mair | Wiley

The Barry Diller Story : The Life and Times of America's Greatest Entertainment Mogul

$4.90

Goodreads rating: 3.78

$4.90

85% off est. retail
The Barry Diller Story offers an insider's view on the entertainment industry, charting the meteoric rise of a legend. This book explores Diller's legacy and his influence on Hollywood over his three-decade career, including his groundbreaking work on TV movies and willingness to take bold risks on the silver screen. Media enthusiasts and anyone with an interest in the entertainment industry will find much to enjoy in this riveting biography.
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze
Suzanne Costas, Peter Bieler  | Wiley

This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

$10.90 $5.90 46% off

Goodreads rating: 4.0

$10.90 $5.90 46% off

87% off est. retail
If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.
Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

$3.90

Goodreads rating: 3.5

$3.90

If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

$5.90 $3.90 34% off

Goodreads rating: 3.64

$5.90 $3.90 34% off

72% off est. retail
This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
The New Positioning: The Latest on the World's #1 Business Strategy
Trout | Mcgraw-hill Inc.,us

The New Positioning: The Latest on the World's #1 Business Strategy

$8.26

Goodreads rating: 5.0

$8.26

If you're navigating the ever-shifting landscape of consumer behavior and brand loyalty, "The New Positioning" is like a compass in your hand. Jack Trout, a true pioneer in marketing theory, updates the fundamental concept of positioning with fresh, relevant examples and a deeper dive into the psychology of the audience. Think of it not as a sequel, but as an essential upgrade to your marketing toolkit—helpful whether you’re a start-up entrepreneur or a seasoned executive looking to stay ahead of the curve.
The Alexander Complex: The Dreams That Drive the Great Businessmen
Michael R. Meyer | Crown

The Alexander Complex: The Dreams That Drive the Great Businessmen

$16.90

Goodreads rating: 3.4

$16.90

If you're intrigued by the personal journeys of business titans, "The Alexander Complex" offers a deep dive into the ambitions and pitfalls experienced by some of the world's most driven men. Its candid exploration into the lives of these influential figures might just give you fresh perspectives on success and the heavy cost that often accompanies it.
Research Methods for Managers - Thryft
Phil Johnson, John Gill  | Sage Publications Ltd

Research Methods for Managers

$9.90 $3.90 61% off

Goodreads rating: 3.57

$9.90 $3.90 61% off

Research Methods for Managers is a valuable resource for students who struggle with deciding on methodological approaches. The book offers a balanced view of research methods in business and management, with a focus on creative multimethods approach and the relevance of ethnographic methods. It also provides practical, step-by-step guidance and exercises for formulating the research plan. Users who want to improve their research skills and take a more well-rounded approach will find this book to be a great asset.
Fortune Digest
Clark Scott | Oxmoor House

Fortune Digest

$8.90 $8.26 7% off

Goodreads rating: 0.0

$8.90 $8.26 7% off

79% off est. retail
If you're looking to soak up knowledge from top business minds but have limited time, "Fortune Digest" is like a sampler platter for your entrepreneurial spirit. It distills the essence of must-read business classics, allowing you to grasp key principles and strategies without investing hours into each tome. Perfect for the busy go-getter eager to learn from the best.
10 Pillars of Wealth: Mind-Sets of the World's Wealthiest People
Alex Becker | Brown Books Publishing Group

10 Pillars of Wealth: Mind-Sets of the World's Wealthiest People

$8.90 $5.90 34% off

Goodreads rating: 4.07

$8.90 $5.90 34% off

71% off est. retail
If you've ever felt trapped by the 9 to 5 grind, "10 Pillars of Wealth" might just be the eye-opener you need. Alex Becker isn't just offering inspiration; he’s providing actionable strategies to rewire your thinking about wealth. It could be the catalyst for the life you’ve been dreaming of, bypassing the conventional slog to financial success. This book speaks especially to those ready to take control of their finances and create a life with more personal freedom.
Developing Strategic Thought
Bob Garratt | Profile Books

Developing Strategic Thought

$8.90 $5.90 34% off

Goodreads rating: 4.57

$8.90 $5.90 34% off

If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.