If you've ever wondered how Star Wars evolved from a singular film to a defining pillar of popular culture, "How Star Wars Conquered the Universe" offers an insightful dive into its history, impact, and the strategy behind its enduring legacy. For fans and scholars alike, Chris Taylor presents a well-researched narrative that reads like you're exploring a galaxy far, far away through the lens of its own fascinating reality. This book is a compelling journey through the lore and logistics that will enhance your appreciation for one of the most influential sagas ever.

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In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than forty years and $37 billion later, Star Wars-related products outnumber human beings, a growing Stormtrooper army spans the globe, and 'Jediism' has become a religion in its own right. Lucas's own creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, pivotal, and interactive franchises of all time. Yet incredibly, until now, the complete history of Star Wars - its influences and impact, the controversies it has spawned, its financial growth and long-term prospects - has never been told.How Star Wars Conquered the Universe traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers and marketeers who laboured behind the scenes to turn Lucas's idea into a legend, it also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

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