This book is a fascinating exploration of how creativity can revolutionize our lives and the world around us. Rod Judkins, an expert in creative thinking, draws on a wide range of examples from history and various fields to inspire readers to think more confidently and innovatively. From surprising insights about the benefits of encountering obstacles to the power of embracing contradiction, this book will challenge readers to unleash their creative potential and make positive changes in their personal and professional lives. Get ready to transform your thinking and unlock the art of creative thinking!

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THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

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