If you're feeling stuck in a creative rut or just searching for a boost to reignite your imaginative spark, "Hegarty on Creativity" is like having a conversation with an insightful mentor. John Hegarty's experiences in the advertising field offer refreshing, candid perspectives on the creative process that can truly resonate with anyone looking to push the boundaries of their own creativity. It's an inspiring nudge to look beyond the fears of the blank page and to embrace the unpredictable journey of creative thinking.

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A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world―from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding. 75+ color illustrations

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