Invisible Gold in Asia could be a good read for business owners and entrepreneurs who are looking to gain a competitive advantage through intellectual property rights. The book sheds light on what these rights are and how they can be leveraged to build a business's reserves of Invisible Gold. Its use of Asian examples makes the content accessible to readers in the region.

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World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can t see the Invisible Gold of today s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology s MP3 player and Tata s Nano car to Tsingtao and Singha branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.

Author: David Llewelyn
Format: Paperback
Number of Pages: 334
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Publication Date: 07 Mar 2011

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