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Winning in Emerging Markets: A Road Map for Strategy and Execution

Krishna G. Palepu, Tarun Khanna

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Winning in Emerging Markets: A Road Map for Strategy and Execution

by Krishna G. Palepu, Tarun Khanna
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Winning in Emerging Markets: A Road Map for Strategy and Execution - Thryft
Winning in Emerging Markets: A Road Map for Strategy and Execution - Thryft

Unlocking success in high growth emerging markets.

This book is a must-read for anyone looking to enter and succeed in emerging markets. It goes beyond the usual analysis of data points and focuses on the "institutional voids" in these markets, showing how companies can leverage these voids to their advantage. With insightful strategies and real-life examples, it provides a playbook for assessing market potential and crafting a winning strategy. Whether you're a multinational or a local contender, this book will equip you with the knowledge and tools needed to thrive in high-growth regions. So if you're ready to unlock success in emerging markets, this is the book for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Winning in Emerging Markets: A Road Map for Strategy and Execution

by Krishna G. Palepu, Tarun Khanna
Save up to 56%
Condition guide

Book Condition Guide

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ISBN: 9781422166956
Authors: Krishna G. Palepu, Tarun Khanna
Publisher: Harvard Business Review Press
Date of Publication: 2010-04-28
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Related Topics: Personal Development, Business, Entrepreneurship, Management
Goodreads rating: 3.92
(rated by 119 readers)

Description

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.
 

Unlocking success in high growth emerging markets.

This book is a must-read for anyone looking to enter and succeed in emerging markets. It goes beyond the usual analysis of data points and focuses on the "institutional voids" in these markets, showing how companies can leverage these voids to their advantage. With insightful strategies and real-life examples, it provides a playbook for assessing market potential and crafting a winning strategy. Whether you're a multinational or a local contender, this book will equip you with the knowledge and tools needed to thrive in high-growth regions. So if you're ready to unlock success in emerging markets, this is the book for you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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