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Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development

Calvin L. Hodock

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Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development

by Calvin L. Hodock
Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development - Thryft
Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development - Thryft

Avoid common mistakes in new product development

Recommendation: This book is a must-read for anyone who wants to understand why innovation initiatives fail and how to successfully develop and market new products. Hodock's case history approach and analysis of typical innovation blunders provide valuable insights on how to avoid the mistakes that can doom new product development. The book also offers best practices that can lead to successful innovation and a doubling of the bottom line for any company. Anyone interested in the future of American business will find this book informative and thought-provoking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development

by Calvin L. Hodock
Condition guide

Book Condition Guide

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591025689
Author: Calvin L. Hodock
Publisher: Prometheus
Date of Publication: 2007-12-06
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Entrepreneurship, Leadership, Finance, Society, Sociology
Goodreads rating: 3.43
(rated by 7 readers)

Description

More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and "dead-on-arrival products" to "fatal frugality" and "timetable tyranny," the author discusses not only why such mistakes occur but also the dire consequences to both investors and employees. Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability. After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier.Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.
 

Avoid common mistakes in new product development

Recommendation: This book is a must-read for anyone who wants to understand why innovation initiatives fail and how to successfully develop and market new products. Hodock's case history approach and analysis of typical innovation blunders provide valuable insights on how to avoid the mistakes that can doom new product development. The book also offers best practices that can lead to successful innovation and a doubling of the bottom line for any company. Anyone interested in the future of American business will find this book informative and thought-provoking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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