Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising

by Paul Feldwick
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising

Unpacking the complex nature of brand value.

If you're fascinated by the influence and power of brands, "What Is Brand Equity, Anyway?" could be right up your alley. It delves into the nuances of how brands build their reputation and shape consumer perception, offering insights that could be pivotal for anyone working in marketing, advertising, or business. This book isn't just analytical—it sheds light on the soul of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising

by Paul Feldwick
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

Special Offer

Buy 3, Get 1 Free On All Items Under S$10

Add 4 items under S$10 to your cart — the cheapest one is on us.

ISBN: 9781841161099
Authors: Paul Feldwick
Publisher: NTC Publications
Date of Publication: 2002-03-01
Format: Paperback
Related Collections: Economics, Business
Related Topics: Communication, Entrepreneurship, Management
Goodreads rating: 3.5
(rated by 4 readers)

Description

What Is Brand Equity, Anyway? is a must-read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and monitored. Part two takes this knowledge forward into creating a measurably successful advertising. "Advertising is an expensive business. Those who spend money on it should want to know what results they’re getting. And those who plan and create it should want to find out if what they’re doing is working; and how, and why it’s working (or not), in order to learn how to do it better next time." Feldwick is a master at raising, reasoning and resolving the questions that go to the very heart of the advertiser’s raison d’être. If you are seeking to enter the holy of holies in the world of advertising, reading a copy of What Is Brand Equity, Anyway? is an advisable first step.
 

Unpacking the complex nature of brand value.

If you're fascinated by the influence and power of brands, "What Is Brand Equity, Anyway?" could be right up your alley. It delves into the nuances of how brands build their reputation and shape consumer perception, offering insights that could be pivotal for anyone working in marketing, advertising, or business. This book isn't just analytical—it sheds light on the soul of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.