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Welcome to the Creative Age: Bananas, Business and the Death of Marketing

Mark Earls

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Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Mark Earls
Save up to 28%
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Welcome to the Creative Age: Bananas, Business and the Death of Marketing

Creativity reshaping future business landscapes.

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Mark Earls
Save up to 28%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470844991
Author: Mark Earls
Publisher: Wiley
Date of Publication: 2002-08-02
Format: Hardcover
Related Collections: Sociology, Business, Economics
Related Topics: Leadership, Social Issues, Economics, Management, Entrepreneurship, Communication, Sociology
Goodreads rating: 3.77
(rated by 35 readers)

Description

This book chronicles the rise of the Creative Age in business, showing how new ideas and practices based on creativity will transform the way we do business. Beginning with an overview of the Age of Marketing, it traces the past and present to reveal the future of business, supported by insights from sociology and psychology.
 

Creativity reshaping future business landscapes.

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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