Visible Signs: An Introduction to Semiotics

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Decoding culture through signs and symbols.

If you're intrigued by how images and words shape our culture, "Visible Signs" is a potent starter. It'll offer you a new lens to view everything from high art to pop culture and advertising. You might find yourself discovering secret messages in everyday visuals, enhancing both your understanding and appreciation of the way we communicate.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Visible Signs: An Introduction to Semiotics

Regular price
Unit price
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ISBN: 9782884790352
Authors: David Crow
Publisher: Ava Pub Sa
Date of Publication: 2003-01-01
Format: Paperback
Related Collections: Art
Related Topics: Art Design, Design
Goodreads rating: 3.79
(rated by 141 readers)

Description

Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
 

Decoding culture through signs and symbols.

If you're intrigued by how images and words shape our culture, "Visible Signs" is a potent starter. It'll offer you a new lens to view everything from high art to pop culture and advertising. You might find yourself discovering secret messages in everyday visuals, enhancing both your understanding and appreciation of the way we communicate.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.