Virgin King : Inside Richard Branson's Business Empire

Regular price $8.50
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Business magnate’s viral success decoded

Virgin King inside Richard Branson's Business Empire is perfect for those interested in an insider’s account of Branson’s business and personal life. The book captures the contradictions and paradoxes in the life of Richard Branson, who has been voted as the country’s leading role model among young people. Tim Jackson has done a commendable job of drawing together various incidents and events to decode the secrets behind Branson’s massive success and hard-earned reputation.

Virgin King : Inside Richard Branson's Business Empire

Regular price $8.50
Unit price
per
ISBN: 9780006382676
Authors: Tim Jackson
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Related Topics: Biography
Goodreads rating: 3.59
(rated by 99 readers)

Description

Richard Branson, Britain's 15th richest man and one of the most prominent businessmen, was voted the country's leading role model among young people. He is full of he is a notorious self-publicist who claims to be fiercely shy, a brilliant motivator of others who wore odd socks on the day of the launch of his airline, and a billionaire who borrows fivers without hesitation from friends and employees. And yet nobody knows what has made Branson so despite his reputation as a financial wizard, he runs a business more conspicuous for its size than its profits. Millions of pounds have been lost on such projects as "Events" listings magazine, the film "Absolute Beginners" and Virgin ventures into pubs, satellite broadcasting, clothes retailing and recording studios. And, despite the publicity reaped from a run-in with British Airways, Virgin Atlantic produces only a modest rate of return. This is a portrait of Branson which draws together the many contradictions of this upper-middle-class Englishman who signed the Sex Pistols and for whom danger is the one sensation he worships without reservation.
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Business magnate’s viral success decoded

Virgin King inside Richard Branson's Business Empire is perfect for those interested in an insider’s account of Branson’s business and personal life. The book captures the contradictions and paradoxes in the life of Richard Branson, who has been voted as the country’s leading role model among young people. Tim Jackson has done a commendable job of drawing together various incidents and events to decode the secrets behind Branson’s massive success and hard-earned reputation.