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Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

Neil Fiske, Michael J. Silverstein, John Butman

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Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Neil Fiske, Michael J. Silverstein, John Butman
Save up to 30%
Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them - Thryft
Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them - Thryft

Why commoners crave premium goods

Trading Up explains the trend of how people nowadays opt for premium goods over traditional luxury items. This book could be a good read for those who want to understand the psychology behind consumer behavior and how companies capitalize on it. The book highlights the growing trend of new luxury brands, which sell at higher prices and in much larger volumes than traditional luxury goods. The author, Michael J. Silverstein provides a comprehensive overview of this trend, which could be helpful for marketers and business professionals looking to understand the market demand for premium products.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Neil Fiske, Michael J. Silverstein, John Butman
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591840701
Authors: Neil Fiske, Michael J. Silverstein, John Butman
Publisher: Portfolio
Date of Publication: 2008-04-29
Format: Paperback
Related Collections: Sociology, Business, Economics
Related Topics: Economics, Management, Sociology
Goodreads rating: 3.62
(rated by 443 readers)

Description

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
 

Why commoners crave premium goods

Trading Up explains the trend of how people nowadays opt for premium goods over traditional luxury items. This book could be a good read for those who want to understand the psychology behind consumer behavior and how companies capitalize on it. The book highlights the growing trend of new luxury brands, which sell at higher prices and in much larger volumes than traditional luxury goods. The author, Michael J. Silverstein provides a comprehensive overview of this trend, which could be helpful for marketers and business professionals looking to understand the market demand for premium products.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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