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This Business of Music Marketing & Promotion

by Tad Lathrop
$24.90 Now $18.90 Save 24%
This Business of Music Marketing & Promotion
This Business of Music Marketing & Promotion

Navigate music's industry with expert marketing strategies.

If you're dreaming of a spotlight in the music scene or looking to freshen up your industry know-how, "This Business of Music Marketing & Promotion" is the guidebook for you. Tad Lathrop distills complex marketing principles into accessible advice, tailored specifically for the rhythm and beats of the music world. With an eye on the ever-changing digital landscape, Lathrop's insights could transform your musical passion into a well-tuned business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

This Business of Music Marketing & Promotion

by Tad Lathrop
$24.90 Now $18.90 Save 24%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780823077298
Author: Tad Lathrop
Publisher: Billboard Books
Date of Publication: 2003-10-01
Format: Hardcover
Related Collections: Business, Music
Related Topics: Technology, Art, History, Pop Culture
Goodreads rating: 3.74
(rated by 90 readers)

Description

The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
 

Navigate music's industry with expert marketing strategies.

If you're dreaming of a spotlight in the music scene or looking to freshen up your industry know-how, "This Business of Music Marketing & Promotion" is the guidebook for you. Tad Lathrop distills complex marketing principles into accessible advice, tailored specifically for the rhythm and beats of the music world. With an eye on the ever-changing digital landscape, Lathrop's insights could transform your musical passion into a well-tuned business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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