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The Ultimate Question : Driving Good Profits and True Growth
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Measure and improve Net Promoter statistics.
"The Ultimate Question" is the perfect read for any CEO or growth-minded leader looking to understand the importance of measuring Net Promoter statistics and creating passionate advocates for their company. Using real-life examples, Reichheld provides practical and compelling insights on how to improve customer satisfaction and drive true growth. This book empowers leaders to harness the power of their customers and transform bad profits into lasting success.
Sale
The Ultimate Question : Driving Good Profits and True Growth
by
Regular price
$17.90
$7.90
56% off
- Unit price
- / per
40% off
56% off
57% off
54% off
ISBN: 9781591397830
Estimated First-hand Retail Price: $43.82
Publisher: Harvard Business Review Press
Date of Publication: 2006-03-01
Format: Hardback
Goodreads rating: 3.67
(rated by 655 readers)
Description
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.
Author: Fred Reichheld
Format: Hardback
Number of Pages: 224
Publisher: Harvard Business Review Press
Publication Date: 01 Mar 2006
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Measure and improve Net Promoter statistics.
"The Ultimate Question" is the perfect read for any CEO or growth-minded leader looking to understand the importance of measuring Net Promoter statistics and creating passionate advocates for their company. Using real-life examples, Reichheld provides practical and compelling insights on how to improve customer satisfaction and drive true growth. This book empowers leaders to harness the power of their customers and transform bad profits into lasting success.
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