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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

Alexander Jutkowitz

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

by Alexander Jutkowitz
Save up to 43%
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer - Thryft
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer - Thryft

Unique Transform your storytelling skills for professional success.

This book is a practical guide for anyone looking to enhance their storytelling abilities for professional success. It emphasizes the power of storytelling in building a reputation and problem-solving creatively. With a focus on transformative storytelling, it offers comprehensive techniques and strategies that will help you craft compelling narratives. Whether you need to make a case for yourself, your work, or your company, The Strategic Storyteller provides valuable insight and practical advice to help you effectively communicate and connect with your audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

by Alexander Jutkowitz
Save up to 43%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781119345114
Author: Alexander Jutkowitz
Publisher: Wiley
Date of Publication: 2017-08-21
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Communication, Personal Development, Business, Writing
Goodreads rating: 4.5
(rated by 2 readers)

Description

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:   Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
 

Unique Transform your storytelling skills for professional success.

This book is a practical guide for anyone looking to enhance their storytelling abilities for professional success. It emphasizes the power of storytelling in building a reputation and problem-solving creatively. With a focus on transformative storytelling, it offers comprehensive techniques and strategies that will help you craft compelling narratives. Whether you need to make a case for yourself, your work, or your company, The Strategic Storyteller provides valuable insight and practical advice to help you effectively communicate and connect with your audience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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