The Story Factor : Inspiration, Influence, and Persuasion through the Art of Storytelling

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Story Factor : Inspiration, Influence, and Persuasion through the Art of Storytelling

Regular price $6.31
Unit price
per
ISBN: 9780465078073
Publisher: Basic Books
Date of Publication: 2006-04-04
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.83
(rated by 2676 readers)

Description

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.