The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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The ultimate guide for building a successful startup.

This book is a must-read for aspiring entrepreneurs looking to build a successful startup. With a step-by-step approach, it provides invaluable insights into business models, customer development, and growth strategies. The inclusion of the Business Model Canvas as an organizing principle sets it apart, allowing readers to easily test and validate their hypotheses. Packed with practical tips and real-world examples, this comprehensive manual will be your go-to reference throughout your startup journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Regular price
Unit price
per
Compare to estimated retail price: S$45.00  
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ISBN: 9780984999309
Authors: Bob Dorf, Steve Blank
Publisher: K & S Ranch
Date of Publication: 2012-01-01
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.1
(rated by 12782 readers)

Description

Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel…The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the "Business Model Canvas" as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels, and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first week, month, or year? What's the right distribution channel for your product? How to get traffic to your website? …and how to activate customers or users on arrival? Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensable reference guide for any startup founder, entrepreneur, investor, or educator.
 

The ultimate guide for building a successful startup.

This book is a must-read for aspiring entrepreneurs looking to build a successful startup. With a step-by-step approach, it provides invaluable insights into business models, customer development, and growth strategies. The inclusion of the Business Model Canvas as an organizing principle sets it apart, allowing readers to easily test and validate their hypotheses. Packed with practical tips and real-world examples, this comprehensive manual will be your go-to reference throughout your startup journey.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.