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The People's Tycoon: Henry Ford and the American Century

Steven Watts

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The People's Tycoon: Henry Ford and the American Century

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Michigan farm boy to America's richest, complex genius.

If you're intrigued by the duality of great historical figures, "The People's Tycoon" will fascinate you. Steven Watts paints a detailed picture of Henry Ford, not just as the innovator who revolutionized transportation and industry, but as a man riddled with contradictions. This biography might change your understanding of what it truly meant to be at the helm of progress during such a transformative time in American history.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The People's Tycoon: Henry Ford and the American Century

Regular price
Unit price
per
Compare to estimated retail price: S$29.42  
Condition guide
ISBN: 9780375707254
Author: Steven Watts
Publisher: Vintage
Date of Publication: 2006-10-10
Format: Paperback
Goodreads rating: 4.07
(rated by 648 readers)

Description

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
 

Michigan farm boy to America's richest, complex genius.

If you're intrigued by the duality of great historical figures, "The People's Tycoon" will fascinate you. Steven Watts paints a detailed picture of Henry Ford, not just as the innovator who revolutionized transportation and industry, but as a man riddled with contradictions. This biography might change your understanding of what it truly meant to be at the helm of progress during such a transformative time in American history.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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