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Just Arrived

The Open Brand: When Push Comes to Pull in a Web-Made World

by Kelly Mooney, Nita Rollins
$10.90
The Open Brand: When Push Comes to Pull in a Web-Made World
The Open Brand: When Push Comes to Pull in a Web-Made World

Smart marketing for the age of icitizens

This is a sharp, timely read for anyone curious about how brands stay relevant when audiences have more power than ever. It breaks old marketing habits apart in a way that feels practical rather than academic, then rebuilds them around a more human, connected web world. If you like business books that help you see a major shift clearly, this one will feel both insightful and useful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Open Brand: When Push Comes to Pull in a Web-Made World

by Kelly Mooney, Nita Rollins
$10.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780321544230
Authors: Kelly Mooney, Nita Rollins
Publisher: New Riders
Date of Publication: 2008-03-04
Format: Paperback
Related Collections: Personal Development, Sociology, Business
Related Topics: Leadership, Business, How To, Technology, Personal Development, Communication
Goodreads rating: 3.55
(rated by 80 readers)

Description

Today's marketers are facing wholly new patterns of cultural influence, and the rise of personal brands or iCitizens. Through a deconstruction of some of the marketing world's fundamental practices and precepts, a portrait gallery of iCitizens, and a strategic framework for creating and measuring the four essential consumer experiences of the web-made world, The Open Brand compellingly argues that the way forward for brands is through being O.P.E.N. That means On-demand, Personal, Engaging, and Networked.
 

Smart marketing for the age of icitizens

This is a sharp, timely read for anyone curious about how brands stay relevant when audiences have more power than ever. It breaks old marketing habits apart in a way that feels practical rather than academic, then rebuilds them around a more human, connected web world. If you like business books that help you see a major shift clearly, this one will feel both insightful and useful.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.