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The One to One Manager: Real-World Lessons in Customer Relationship Management

by Martha Rogers, Don Peppers
$9.90
The One to One Manager: Real-World Lessons in Customer Relationship Management
The One to One Manager: Real-World Lessons in Customer Relationship Management

Transformative insights into tailored customer relationships.

As you navigate the ever-changing landscape of business, "The One to One Manager" could provide you with fresh perspectives on customer relationship management. This book dives into real-world examples from well-known companies that have successfully pivoted to a customer-centric strategy. If you're looking to understand the practicalities of transitioning from mass marketing to a more personalized approach, this book holds valuable lessons that could reshape your business practices and help foster more meaningful customer connections.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The One to One Manager: Real-World Lessons in Customer Relationship Management

by Martha Rogers, Don Peppers
$9.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780385502290
Authors: Martha Rogers, Don Peppers
Publisher: Crown Business
Date of Publication: 2002-01-15
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Management, Leadership, Entrepreneurship, Business, Leadership
Goodreads rating: 3.52
(rated by 29 readers)

Description

In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will find General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed; Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships; Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels; Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create
 

Transformative insights into tailored customer relationships.

As you navigate the ever-changing landscape of business, "The One to One Manager" could provide you with fresh perspectives on customer relationship management. This book dives into real-world examples from well-known companies that have successfully pivoted to a customer-centric strategy. If you're looking to understand the practicalities of transitioning from mass marketing to a more personalized approach, this book holds valuable lessons that could reshape your business practices and help foster more meaningful customer connections.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.