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The New Strategic Thinking

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The New Strategic Thinking

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ISBN: 9780071462242
Authors: Michel Robert
Publisher: McGraw Hill
Date of Publication: 2005-08-10
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.7
(rated by 30 readers)

Description

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategiesIn this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.