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The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
Regular price $3.62 $2.00 45% off
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
Regular price $3.62 $2.00 45% off
Unit price
per
ISBN: 9780071147798
Authors: Trout
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Business
Goodreads rating: 5.0
(rated by 1 readers)

Description

The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.