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The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

by John Grant
$5.90 $3.90 34% off
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft

Captivating Tagline: 12 rules for building successful brands today.

The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.

Sale

The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

by John Grant
$5.90 $3.90 34% off
ISBN: 9781587990243
Estimated First-hand Retail Price: $18.55
Authors: John Grant
Publisher: Texere
Date of Publication: 2000-07-27
Format: Paperback
Related Collections: Marketing, Business, Entrepreneurship
Related Topics: Entrepreneurship, Marketing, Business
Goodreads rating: 3.91
(rated by 32 readers)

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Description

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future marketplace. The new Marketing Manifesto is a pioneering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brand and company. It contains a host of recent examples of luminous, successful brands that have applied New Marketing methods.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Captivating Tagline: 12 rules for building successful brands today.

The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.