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The Fortune at the Bottom of the Pyramid

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Innovating profits while alleviating global poverty.

If you're intrigued by the idea that business can play a significant role in solving social issues, "The Fortune at the Bottom of the Pyramid" is a compelling read. C.K. Prahalad doesn't just present a theory; he provides real-world examples of companies succeeding financially by serving the poorest populations. This book could reshape the way you think about market opportunities and social responsibility, making it a thought-provoking choice for entrepreneurs and change-makers alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Fortune at the Bottom of the Pyramid

Regular price
Unit price
per
Compare to estimated retail price: $25.00 USD  
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ISBN: 9780131877290
Authors: C.K. Prahalad
Publisher: Wharton School Pub
Date of Publication: 2006-01-01
Format: Paperback
Related Collections: Business, Economics
Goodreads rating: 3.91
(rated by 2379 readers)

Description

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
 

Innovating profits while alleviating global poverty.

If you're intrigued by the idea that business can play a significant role in solving social issues, "The Fortune at the Bottom of the Pyramid" is a compelling read. C.K. Prahalad doesn't just present a theory; he provides real-world examples of companies succeeding financially by serving the poorest populations. This book could reshape the way you think about market opportunities and social responsibility, making it a thought-provoking choice for entrepreneurs and change-makers alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.