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The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

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Enhance creativity by transforming perception and mindset.

If you're feeling stuck in routine thought patterns, "The Forgotten Half of Change" could act as a catalyst to revitalize your approach to creativity and innovation, especially if you're in a corporate setting. Luc de Brabandere invites readers to step outside the usual frameworks, offering a playful yet profound nudge to shift how you perceive problems and solutions. It's a stimulating read for those who want to challenge their own status quo and inspire change in their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception

Regular price $11.90
Unit price
per
ISBN: 9781419502750
Publisher: Kaplan Publishing
Date of Publication: 2005-05-01
Format: Hardcover
Related Collections: Business, Philosophy, Personal Development
Goodreads rating: 3.53
(rated by 60 readers)

Description

Unlock and embrace a new mindset about business creativity. The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it’s become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must become as good at changing our perceptions as we have become at changing reality. Inspiring creativity is one of the most pressing needs for American corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change—changing perception. The Forgotten Half of Change differs from other books the same way perception differs from reality. It is at once humorous and humanistic, making fun of our weaknesses yet sympathizing with our challenge to be both active and thoughtful. It entertains and challenges its readers at the same time with an array of examples drawn from philosophy, mathematics, technology, and linguistics. Ultimately, this book may help us regain our ability to astonish ourselves and others.
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Enhance creativity by transforming perception and mindset.

If you're feeling stuck in routine thought patterns, "The Forgotten Half of Change" could act as a catalyst to revitalize your approach to creativity and innovation, especially if you're in a corporate setting. Luc de Brabandere invites readers to step outside the usual frameworks, offering a playful yet profound nudge to shift how you perceive problems and solutions. It's a stimulating read for those who want to challenge their own status quo and inspire change in their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.