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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience : Engage Your Customers with a Consistent and Memorable Brand Experience

Jim Joseph

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience : Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience : Engage Your Customers with a Consistent and Memorable Brand Experience - Thryft
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience : Engage Your Customers with a Consistent and Memorable Brand Experience - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience : Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph
Save up to 56%
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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ISBN: 9780814415542
Author: Jim Joseph
Publisher: AMACOM
Date of Publication: 2010-05-03
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Marketing, Customer Experience, Branding
Goodreads rating: 3.59
(rated by 17 readers)

Description

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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