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Sale

The Designing For Growth Field Book - A Step-By-Step Project Guide

by Jeanne Liedtka, Tim Ogilvie
Save up to 30%
The Designing For Growth Field Book - A Step-By-Step Project Guide - Thryft
The Designing For Growth Field Book - A Step-By-Step Project Guide - Thryft

Design Thinking for Innovation and Growth.

This book provides a step-by-step guide to applying Design Thinking to any project. Its unique feature is demystifying the tools of the design process, such as direct observation and journey mapping, empowering readers to innovate and grow their businesses. It's best suited for managers or entrepreneurs looking to upskill in Design Thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Designing For Growth Field Book - A Step-By-Step Project Guide

by Jeanne Liedtka, Tim Ogilvie
Save up to 30%
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780231164672
Authors: Jeanne Liedtka, Tim Ogilvie
Publisher: Columbia Business School Publishing
Date of Publication: 2014-01-14
Format: Paperback
Related Collections: Business
Related Topics: Leadership, Management
Goodreads rating: 4.02
(rated by 104 readers)

Description

In Designing for A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers―from direct observation to journey mapping, storytelling, and storyboarding―that power the design thinking process and help businesses align around a project to realize its full potential.
 

Design Thinking for Innovation and Growth.

This book provides a step-by-step guide to applying Design Thinking to any project. Its unique feature is demystifying the tools of the design process, such as direct observation and journey mapping, empowering readers to innovate and grow their businesses. It's best suited for managers or entrepreneurs looking to upskill in Design Thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.