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The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

Regular price $14.29
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

Regular price $14.29
Unit price
per
Condition guide

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Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9780071748124
Publisher: McGraw Hill
Date of Publication: 2010-12-13
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.59
(rated by 113 readers)

Description

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book:
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.