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The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

Tim Andree, Kotaro Sugiyama

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The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

by Tim Andree, Kotaro Sugiyama
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency - Thryft
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

by Tim Andree, Kotaro Sugiyama
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071748124
Authors: Tim Andree, Kotaro Sugiyama
Publisher: McGraw Hill
Date of Publication: 2010-12-13
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.59
(rated by 113 readers)

Description

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book:
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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