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The Brandgym - A Practical Workout for Boosting Brand and Business
by
David Taylor
Regular price
Compare to estimated retail price: S$69.58
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The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
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Strengthen your brand with targeted strategic exercises.
If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
The Brandgym - A Practical Workout for Boosting Brand and Business
by
David Taylor
Regular price
Compare to estimated retail price: S$69.58
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 48%
Save 62%
Save 58%
Save 53%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9780470847107
Authors:
David Taylor
Publisher: Wiley
Date of Publication: 2002-12-20
Format: Hardcover
Goodreads rating: 4.14
(rated by 21 readers)
Description
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Adding product to your cart
Strengthen your brand with targeted strategic exercises.
If you're feeling pumped to flex your business's branding muscles, "The Brandgym" could be your go-to. David Taylor doesn't just touch on the surface of branding; he dives into actionable strategies that could shape your brand into something memorable and robust. It's a workout plan for your company's identity that's bound to spark creativity and grow with you.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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