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The Balanced Scorecard : Translating Strategy into Action

David P. Norton, Robert S. Kaplan

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The Balanced Scorecard : Translating Strategy into Action

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The Balanced Scorecard : Translating Strategy into Action

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ISBN: 9780875846514
Date of Publication: 1996-09-01
Format: Hardcover
Related Collections: Personal Development, Economics, Business
Goodreads rating: 3.9
(rated by 5586 readers)

Description

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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