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The Art of the Long View : Planning for the Future in an Uncertain World

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Art of the Long View : Planning for the Future in an Uncertain World

Regular price $6.18 Now $3.71 Save 40%
Unit price
per
ISBN: 9780385267328
Estimated First-hand Retail Price: $23.04
Authors: Peter Schwartz
Publisher: Currency
Date of Publication: 1996-04-15
Format: Paperback
Related Collections: Economics, Business, Personal Development
Goodreads rating: 3.8
(rated by 843 readers)

Description

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.