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The Art of Shopping

Siemon Scamell-Katz

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The Art of Shopping

by Siemon Scamell-Katz
The Art of Shopping - Thryft
The Art of Shopping - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Art of Shopping

by Siemon Scamell-Katz
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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ISBN: 9781907794223
Author: Siemon Scamell-Katz
Publisher: LID Publishing
Date of Publication: 2012-03-22
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Business, Communication, Technology
Goodreads rating: 3.96
(rated by 28 readers)

Description

Everybody is a shopper—a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's exposé on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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