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The Art of Choosing

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Discovering the Surprising Science of Choice

"The Art of Choosing" is a great read for anyone who wants to learn about the psychology behind our everyday decision-making. Sheena Iyengar's research helps readers understand the complex interplay between culture, personal biases, and the options available to us. This book is engaging and insightful, and will leave readers with a new perspective on the choices they make every day.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Art of Choosing

Regular price $15.74 Now $11.02 Save 30%
Unit price
per
ISBN: 9780446504102
Authors: Sheena Iyengar
Publisher: Twelve
Date of Publication: 2010-03-01
Format: Hardcover
Goodreads rating: 3.84
(rated by 6529 readers)

Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
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Similar Reads

Discovering the Surprising Science of Choice

"The Art of Choosing" is a great read for anyone who wants to learn about the psychology behind our everyday decision-making. Sheena Iyengar's research helps readers understand the complex interplay between culture, personal biases, and the options available to us. This book is engaging and insightful, and will leave readers with a new perspective on the choices they make every day.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.