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The Advertising Concept Book Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns

by Pete Barry
The Advertising Concept Book Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns - Thryft
The Advertising Concept Book Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns - Thryft

Creative advertising blueprint, from concept to campaign.

If you're looking to get into advertising or just want to sharpen your creative skills, "The Advertising Concept Book" is a treasure trove. Pete Barry lays out a clear path from the first flicker of an idea through the complexities of campaign execution, making this a must-have manual for anyone in the field. The practical advice intertwined with professional insights will help give your ideas structure and your campaigns impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Advertising Concept Book Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns

by Pete Barry
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780500287385
Authors: Pete Barry
Publisher: Thames & Hudson
Date of Publication: 2008-07-21
Format: Paperback
Related Collections: Business, Art
Related Topics: Design
Goodreads rating: 4.34
(rated by 809 readers)

Description

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations
 

Creative advertising blueprint, from concept to campaign.

If you're looking to get into advertising or just want to sharpen your creative skills, "The Advertising Concept Book" is a treasure trove. Pete Barry lays out a clear path from the first flicker of an idea through the complexities of campaign execution, making this a must-have manual for anyone in the field. The practical advice intertwined with professional insights will help give your ideas structure and your campaigns impact.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.