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The Absolut Book: The Absolut Vodka Advertising Story
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Chronicles Absolut's ingenious, enduring advertising saga.
If you're intrigued by the creativity behind marketing that stands the test of time, "The Absolut Book" is a trove waiting for you. It's not just an insight into a successful campaign; it brilliantly exhibits the art and wit that elevated a brand to iconic status. Flipping through, you'll not only enjoy aesthetic ads but also appreciate the strategic genius that's captured audiences for decades.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
The Absolut Book: The Absolut Vodka Advertising Story
Regular price
$14.90
Now $14.10
Save 5%
Compare to estimated retail price: S$54.04
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 2%
Save 12%
Save 12%
Save 5%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Quantity selected exceeds current stock
ISBN: 9781885203298
Authors:
Richard W. Lewis
Publisher: Journey Editions
Date of Publication: 1996-10-15
Format: Paperback
Goodreads rating: 4.12
(rated by 198 readers)
Description
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The Absolut vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In The Absolut Book, author Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
Adding product to your cart
Chronicles Absolut's ingenious, enduring advertising saga.
If you're intrigued by the creativity behind marketing that stands the test of time, "The Absolut Book" is a trove waiting for you. It's not just an insight into a successful campaign; it brilliantly exhibits the art and wit that elevated a brand to iconic status. Flipping through, you'll not only enjoy aesthetic ads but also appreciate the strategic genius that's captured audiences for decades.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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