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Sale

The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy

$4.07 $2.00 51% off
The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Thryft
The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The 24-Hour Customer : New Rules for Winning in a Time-Starved, Always-Connected Economy

$4.07 $2.00 51% off
ISBN: 9780061798610
Estimated First-hand Retail Price: $35.90
Publisher: HarperCollins s Inc
Date of Publication: 2010-09-01
Format: Hardback
Goodreads rating: 3.76
(rated by 45 readers)

Description

Today's overwhelmed, overworked, and stressed out consumers and executives are bombarded with an endless stream of ever louder and flashier marketing attempts to capture attention. While personal time management has been a popular topic, very little has been said about what businesses should do differently because their customers suffer from a lack of time. Mobile devices and the Internet have connected us in many ways, but these technologies have added to the fray. In "The 24-Hour Customer", Adrian C. Ott, CEO of a bustling Silicon Valley consultancy and busy mother of two active children, explores the economics of time and attention - helping companies understand the Time-Value Tradeoffs and Time-graphics of their customers. She shows that time isn't money anymore. Time is more important than money. Ott argues that time and technology have changed the competitive landscape and that smart companies must use them as strategic weapons.
Filled with fascinating case studies and examples from leading-edge companies like Digital Chocolate, Nike, and Shutterfly, "The 24-Hour Customer" provides fresh ideas for capitalising on the elements of time, attention, and value to create never-before-considered products, services, and programs - offerings that increase revenue and gain market traction. In doing so, this book will change the way executives think about their business - and their customers.


Author: Adrian C. Ott
Format: Hardback
Number of Pages: 240
Publisher: HarperCollins s Inc
Publication Date: 01 Sep 2010
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.