Swipe to Unlock : The Primer on Technology and Business Strategy

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The ultimate guide to tech strategy.

This book is perfect for anyone who wants to pursue product management, design, marketing, consulting, or business strategy roles in the tech industry. It answers real-world questions about the biggest tech companies and reveals how technology is changing society. It covers a plethora of topics, including software development, hardware and robots, the internet, big data, technology policy, and much more! It also includes over 40 pages of new content updated to cover the latest developments in tech. The book is perfect for tech enthusiasts and those preparing for tech interviews.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Swipe to Unlock : The Primer on Technology and Business Strategy

Regular price
Unit price
per
Condition guide

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ISBN: 9781976182198
Date of Publication: 2018-12-01
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 4.23
(rated by 3167 readers)

Description

An alternative cover edition for this ISBN can be found here.Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in order to succeed in the tech industry or even just be an informed digital citizen and consumer.This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling.You probably search on Google every day. But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.
 

The ultimate guide to tech strategy.

This book is perfect for anyone who wants to pursue product management, design, marketing, consulting, or business strategy roles in the tech industry. It answers real-world questions about the biggest tech companies and reveals how technology is changing society. It covers a plethora of topics, including software development, hardware and robots, the internet, big data, technology policy, and much more! It also includes over 40 pages of new content updated to cover the latest developments in tech. The book is perfect for tech enthusiasts and those preparing for tech interviews.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.