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Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

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Goal-oriented, multiform writing for PR/advertising success.

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.

Sale

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

Regular price $25.90 $10.90 58% off
Unit price
per
ISBN: 9780205031979
Publisher: Routledge
Date of Publication: 2011-07-22
Format: Paperback
Related Collections: Business, Marketing, Communication
Related Topics: Communication, Business, How To
Goodreads rating: 3.62
(rated by 39 readers)

Description

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
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Goal-oriented, multiform writing for PR/advertising success.

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.