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Sale

Strategic Marketing Cases 21st Century Asia

by John A. Quelch
$19.90 Now $12.90 Save 35%
Compare to estimated retail price: S$121.02  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Strategic Marketing Cases 21st Century Asia - Thryft
Strategic Marketing Cases 21st Century Asia - Thryft

Marketing strategies for Asian businesses.

This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Marketing Cases 21st Century Asia

by John A. Quelch
$19.90 Now $12.90 Save 35%
Compare to estimated retail price: S$121.02  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780130276018
Author: John A. Quelch
Publisher: Prentice Hall
Date of Publication: 2000-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Management, Society
Goodreads rating: 0.0
(rated by 0 readers)

Description

Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
 

Marketing strategies for Asian businesses.

This book is a must-read for marketers who want to understand the challenges and opportunities of doing business in Asia. It provides real-world case studies from top universities, which offer valuable insights into contemporary marketing problems and strategies. With its rigorous and comprehensive approach, this book will help you gain a deeper understanding of Asian markets and develop effective marketing strategies that can help your business succeed.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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