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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

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Unconventional wisdom from Zendesk's tenacious journey.

If entrepreneurial tales that defy stereotypes intrigue you, "Startupland" is your must-read. Mikkel Svane offers a raw, deeply personal narrative that demystifies the glamorized world of startups. You'll find solace and inspiration here if you're yearning for a story about persistent struggle, authentic experiences, and meaningful success beyond Silicon Valley's echo chamber.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Regular price $17.90
Unit price
per
ISBN: 9781118980811
Publisher: Jossey-Bass
Date of Publication: 2014-12-08
Format: Hardcover
Goodreads rating: 4.02
(rated by 824 readers)

Description

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself―to remove friction, barriers, and mystery in order to make customer service easier and more approachable―Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly
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Similar Reads

Unconventional wisdom from Zendesk's tenacious journey.

If entrepreneurial tales that defy stereotypes intrigue you, "Startupland" is your must-read. Mikkel Svane offers a raw, deeply personal narrative that demystifies the glamorized world of startups. You'll find solace and inspiration here if you're yearning for a story about persistent struggle, authentic experiences, and meaningful success beyond Silicon Valley's echo chamber.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.