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Social Selling : Techniques to Influence Buyers and Changemakers

by Tim Hughes, Matt Reynolds
Social Selling : Techniques to Influence Buyers and Changemakers - Thryft
Social Selling : Techniques to Influence Buyers and Changemakers - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Social Selling : Techniques to Influence Buyers and Changemakers

by Tim Hughes, Matt Reynolds
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749478018
Authors: Tim Hughes, Matt Reynolds
Publisher: Kogan Page
Date of Publication: 2016-07-26
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship
Goodreads rating: 3.81
(rated by 79 readers)

Description

Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes.As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process.Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques -How to use networks purposefully to build social trust and create a high-quality community-How to develop real influence and authority in your subject area and connect with change-makers-How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platformsWritten by Tim Hughes , a thought-leader and renowned practitioner in social selling, and Matt Reynolds , one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.