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Simple - Conquering The Crisis Of Complexity

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Simplify complex concepts for success.

Recommendation: Simple is a great read for individuals who are interested in how simplicity can improve businesses and organizations. The authors provide valuable insights into the best and worst practices of both large and small companies, and highlight the importance of empathy, clarity, and distilling your message for success. With real-world examples, this book is a great resource for anyone seeking to simplify complex concepts and improve communication in any industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Simple - Conquering The Crisis Of Complexity

Regular price Save up to 30%
Unit price
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ISBN: 9781455509669
Publisher: Twelve
Date of Publication: 2013-04-02
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.46
(rated by 400 readers)

Description

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.In Simple , the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.In these illuminating pages you will discover, among other things:By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.The next big idea in business is Simple .
 

Simplify complex concepts for success.

Recommendation: Simple is a great read for individuals who are interested in how simplicity can improve businesses and organizations. The authors provide valuable insights into the best and worst practices of both large and small companies, and highlight the importance of empathy, clarity, and distilling your message for success. With real-world examples, this book is a great resource for anyone seeking to simplify complex concepts and improve communication in any industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.