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Services Marketing

by Christopher Lovelock
Save up to 60%
Compare to estimated retail price: S$149.40  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Services Marketing - Thryft
Services Marketing - Thryft

Master the art of marketing services

Services Marketing is a must-read for undergraduate and graduate-level courses that focus on services marketing. With a strategic marketing framework, instructors have maximum flexibility in teaching. The new and updated case studies bring contemporary concepts and techniques to life, making it an excellent guide for students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Services Marketing

by Christopher Lovelock
Save up to 60%
Compare to estimated retail price: S$149.40  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781486002702
Authors: Christopher Lovelock
Publisher: Pearson Education Australia
Date of Publication: 2014-08-22
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Management, Communication
Goodreads rating: 4.18
(rated by 78 readers)

Description

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
 

Master the art of marketing services

Services Marketing is a must-read for undergraduate and graduate-level courses that focus on services marketing. With a strategic marketing framework, instructors have maximum flexibility in teaching. The new and updated case studies bring contemporary concepts and techniques to life, making it an excellent guide for students.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.