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Riding the Waves of Culture : Understanding Cultural Diversity in Business

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Navigating Cultural Diversity for Successful Business.

This book is a must-read for anyone who wants to succeed in the global market. Trompenaars' expertise in cultural diversity is evident throughout the book, with practical examples and case studies that make it easy to understand. The most unique feature of this book is its five key factors or orientations that affect how people deal with each other in a business setting. This helps readers develop a deeper understanding of their own culture and those they may encounter in business, leading to a more successful and respectful global business experience.

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Riding the Waves of Culture : Understanding Cultural Diversity in Business

Regular price $7.90 $3.90 51% off
Unit price
per
ISBN: 9781857881769
Estimated First-hand Retail Price: $31.55
Authors: Fons Trompenaars
Date of Publication: 1997-01-01
Format: Paperback
Related Collections: Business
Related Topics: Leadership, Management
Goodreads rating: 3.84
(rated by 385 readers)

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Description

International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.
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Navigating Cultural Diversity for Successful Business.

This book is a must-read for anyone who wants to succeed in the global market. Trompenaars' expertise in cultural diversity is evident throughout the book, with practical examples and case studies that make it easy to understand. The most unique feature of this book is its five key factors or orientations that affect how people deal with each other in a business setting. This helps readers develop a deeper understanding of their own culture and those they may encounter in business, leading to a more successful and respectful global business experience.